Website Owners Glossary


Do you know the difference between a Page Impression and an Ad Impression? What about GDPR and PECR? Find out by using the below feature to search through our Website Owners Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to owning a website
  • acronyms of terms for website owners
  • abbreviations of website owners terms
  • synonyms of website owners terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • 3rd Party Cookies
    Commonly used for analytics and conversion tracking, these are cookies that are not created by...   Learn More >
  • Acceptable Ads
    Acceptable Ads is a set of criteria for placing ads on a website. It was created by the parent...   Learn More >
  • Active Moderation
    When a moderator is reading the majority of posts or comments on a website or social network to...   Learn More >
  • Ad Space
    A space on a website that is reserved for advertising.
  • Analytics
    The measurable statistics of a website or an ad campaign (such as impressions). Typically...   Learn More >
  • Backlink
    A backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • Bootstrap
    A business that pulls itself up into success without little or no external (or internal)...   Learn More >
  • Brand Awareness
    Brand Awareness generally means how memorable a brand is under different conditions. It is...   Learn More >
  • Canva
    A popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • CLS
    Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • CMP
    A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • Completion Rate
    Completion Rate is a metric meaning the percentage of people who completed a task, out of those...   Learn More >
  • Consent Management Platform
    A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • Content Optimisation System
    A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Conversion Pixel
    A conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or...   Learn More >
  • Cookie Policy
    A policy that explains which cookies are dropped by a website, and what they are being used for....   Learn More >
  • COS
    A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Cumulative Layout Shift
    Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • Dark Patterns
    Dark Patterns are techniques used by websites and apps to trick their users into taking an...   Learn More >
  • Data Management Platform
    A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • DCN
    Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Digital Content Next
    Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Discrepancy
    Discrepancy Definition Discrepancy means an unexpected (or unexplainable) difference between...   Learn More >
  • Disqus
    A commenting plugin that can be used on any website which requires users to create profiles....   Learn More >
  • DMP
    A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • DOM Ready Time
    The amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • Emoji
    A standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • End User
    The person who actually uses a website, product, or service. It is important to keep a focus on...   Learn More >
  • Experience
    A marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This...   Learn More >
  • Favicon
    The icon that appears on a tab in a browser when visiting a website. Usually just the websites logo.
  • FID
    First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • First Input Delay
    First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • GAM
    Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • GDPR
    GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • General Data Protection Regulation
    GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • Gif
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Google Ad Manager
    Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Google Search Console
    The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Google Tag Manager
    Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • Graphic Interchange Format
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • GSC
    The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • GTM
    Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • IAB
    IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Inline
    A way of including code (such as CSS) directly in the body of a program (or webpage). While this...   Learn More >
  • Internet Advertising Bureau
    IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Inventory
    The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • Inventory Forecasting
    The act of predicting how many ad impressions will be available in the future. Like all...   Learn More >
  • Java
    A programming language used for web applications. Not to be confused with the far more prevalent...   Learn More >
  • Joint Copyright
    When a piece of content belongs to multiple people/companies. This often happens for co-branded...   Learn More >
  • Largest Contentful Paint
    Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • LCP
    Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Lead Generation
    Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • Lead Magnet
    A lead magnet is an incentive offered to users, often in exchange for their data or their...   Learn More >
  • Link Spam Update
    An algorithm update from Google in 2021 formalising the need to mark outbound links that are not...   Learn More >
  • Link Velocity
    The rate at which a site gets new inbound links, usually measured as the number of linking...   Learn More >
  • Markup
    A way of tagging a webpage (or elements of a webpage) to explain what they are. This is most...   Learn More >
  • MCM
    Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • Media Kit
    A pack of materials about an organisation. This can either be a pack of prices and options for...   Learn More >
  • Meta Description
    A Meta Description is a summary of a webpage that doesn't appear on the page. It is instead read...   Learn More >
  • Microsite
    A microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • Minimum CPM
    The minimum CPM amount you will accept for ad impressions - often an option in ad network UIs,...   Learn More >
  • Minimum Guarantee
    A minimum guarantee, or MG, is an amount an ad network contractually agrees to pay a publisher...   Learn More >
  • Moderated
    Moderation is the act of reviewing comments or forum posts to ensure they don’t breach rules set...   Learn More >
  • Monetized
    If something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • Monumetric
    An ad network for WordPress sites that uses ad rotation technology. They only take sites over a...   Learn More >
  • Multi-Size Ad Slot
    An ad slot that can load more than one size of advert within it.
  • Multiple Customer Management
    Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • Native Advertising
    Native Ads are ads that are intended not to look like ads. For example, they could be an...   Learn More >
  • Net Promoter Score
    Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • NHT
    What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • Niche
    A specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • Non-Guaranteed Inventory
    Non-Guaranteed Inventory is the term used when an unspecified amount of inventory is purchased....   Learn More >
  • Non-Human Traffic
    What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • NPS
    Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • On-Page SEO
    On-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • Online Publishers Association
    Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • OPA
    Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • Opt-In
    ‘Opt-in’ or ‘Opting in’ means requiring a user to make an active, positive choice to increase...   Learn More >
  • Opt-Out
    In email marketing, an opt-out means unticking a pre-ticked box that says "I would like to...   Learn More >
  • Overlay
    What is an Overlay (or Floater)? An Overlay (or Floater as they are known in the US) is an IAB...   Learn More >
  • Owned Media
    Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • Page CTR
    The percentage of clicks all ads on a page received (Page CTR can also be used to measure link...   Learn More >
  • Page Experience Update
    The Page Experience Update was a Google algorithm update for search that rolled out in Summer...   Learn More >
  • Page Impression
    Also known as a page view, a page impression is a digital marketing metric that counts each time...   Learn More >
  • Page RPM
    What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • Page Speed
    Page Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • Page View
    A page view is a metric for how many times a webpage is loaded.
  • Passive Moderation
    When a moderator only checks if posts or comments on a site are suitable if someone flags them....   Learn More >
  • PECR
    An acronym for Privacy and Electronic Communications Regulation, PECR is an EU regulation around...   Learn More >
  • Polite Loading
    Polite Loading is a common requisite made by websites for ads on their site meaning that ads are...   Learn More >
  • Pop-Up
    What is a Pop-Up (or Pop-Under)? A pop-up ad comprises of a webpage that opens up in a new...   Learn More >
  • Promoters
    Promoters is a term used when calculating Net Promoter Score. It refers to people who have...   Learn More >
  • Publisher
    A publisher of a website is the person or company responsible for the content on a website. This...   Learn More >
  • Publisher Ad Tag
    A publisher ad tag is a piece of code that publishers put directly on their site to call ad...   Learn More >
  • Revenue
    The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • Revenue Per Thousand
    What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • Revenue Per Thousand Pages
    What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • RPM
    What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • Sentiment
    A feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • Site Speed
    A general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • Sitemap
    A sitemap is a list of all the web pages on a site, arranged in a useful manner.
  • Skippable
    Skippable in online advertising refers to ads (usually video ads) that do not have to be watched...   Learn More >
  • Social Listening
    The process of monitoring social channels for people talking about your brand or things related...   Learn More >
  • Spider
    A spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • Split Testing
    A way of testing whether one thing is better than another. For example, you could split test two...   Learn More >
  • SSL Certificate
    An SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
  • Subdomain
    A subdomain is part of a larger domain, usually separated by a dot and at the beginning of a...   Learn More >
  • Thin Content
    Content on a website that has little to no value to a user. This is generally thought of as very...   Learn More >
  • Time to Interactive (TTI)
    A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • Title Tag
    A title tag is a piece of HTML code that tells other programs what a webpage is called. The code...   Learn More >
  • TLD
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Top-Level Domain
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Traffic
    Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • TTI
    A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • UGC
    UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • Unmoderated
    Moderation is the act of reviewing comments or forum posts to ensure they don't breach rules set...   Learn More >
  • Unmonetized
    If something is unmonetized that means that it has not been set up so that money is earned from...   Learn More >
  • User Generated Content
    UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • Voice Search
    When a search is made vocally as opposed to through text. This can occur on either voice only...   Learn More >
  • Webpage
    An individual page on a website.
  • Website Engagement Rate
    A new metric added to GA4 which is the opposite of bounce rate. Instead of measuring the...   Learn More >
  • WordPress
    WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • World Wide Web
    Stands for world wide web in case you were wondering.
  • WP
    WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • WWW
    Stands for world wide web in case you were wondering.
  • YMYL
    An acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • Z-Index
    The Z-Index is a CSS property that defines the order in which items on a webpage are shown - if...   Learn More >

 

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