Website Owners Glossary


Do you know the difference between a Page Impression and an Ad Impression? What about GDPR and PECR? Find out by using the below feature to search through our Website Owners Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to owning a website
  • acronyms of terms for website owners
  • abbreviations of website owners terms
  • synonyms of website owners terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • 3

  • Commonly used for analytics and conversion tracking, these are cookies that are not created by...   Learn More >
  • a

  • Acceptable Ads is a set of criteria for placing ads on a website. It was created by the parent...   Learn More >
  • When a moderator is reading the majority of posts or comments on a website or social network to...   Learn More >
  • Active View is how Google AdSense measures Viewable Impressions. An Active View Viewable...   Learn More >
  • A space on a website that is reserved for advertising.
  • Ads.txt is a file that websites can upload which publicly declares which ad companies are...   Learn More >
  • A feature on Facebook Ads which allows the Facebook Pixel to scan webpages it is on to glean...   Learn More >
  • Content that is generated by a machine 'reading' other content. While AI Content is...   Learn More >
  • The measurable statistics of a website or an ad campaign (such as impressions). Typically...   Learn More >
  • The average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • The average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • b

  • A backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • Better Ads is a display advertising standard that publishers and ad networks sign up to in order...   Learn More >
  • A business that pulls itself up into success without little or no external (or internal)...   Learn More >
  • Brand Awareness generally means how memorable a brand is under different conditions. It is...   Learn More >
  • c

  • A popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • Completion Rate is a metric meaning the percentage of people who completed a task, out of those...   Learn More >
  • A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • A conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or...   Learn More >
  • A policy that explains which cookies are dropped by a website, and what they are being used for....   Learn More >
  • A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • CRM stands for Customer Relationship Management. A tool or platform that helps manages a...   Learn More >
  • Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • CRM stands for Customer Relationship Management. A tool or platform that helps manages a...   Learn More >
  • d

  • Dark Patterns are techniques used by websites and apps to trick their users into taking an...   Learn More >
  • A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Discrepancy Definition Discrepancy means an unexpected (or unexplainable) difference between...   Learn More >
  • A commenting plugin that can be used on any website which requires users to create profiles....   Learn More >
  • A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • The amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • e

  • A standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • EOW stands for End of Week. It is a common ad hoc deadline set in many types of business ("Can I...   Learn More >
  • The person who actually uses a website, product, or service. It is important to keep a focus on...   Learn More >
  • EOW stands for End of Week. It is a common ad hoc deadline set in many types of business ("Can I...   Learn More >
  • A marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This...   Learn More >
  • f

  • The icon that appears on a tab in a browser when visiting a website. Usually just the websites logo.
  • Featured snippets are a small portion of a webpage's text that Google displays at the top of...   Learn More >
  • First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • g

  • Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Google Discover is a feed on Google.com (on mobile) and the Google App which surfaces content...   Learn More >
  • The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • i

  • IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • A way of including code (such as CSS) directly in the body of a program (or webpage). While this...   Learn More >
  • IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Invalid traffic (or IVT) is traffic that ad networks will not pay publishers for, regardless of...   Learn More >
  • The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • The act of predicting how many ad impressions will be available in the future. Like all...   Learn More >
  • Invalid traffic (or IVT) is traffic that ad networks will not pay publishers for, regardless of...   Learn More >
  • j

  • A programming language used for web applications. Not to be confused with the far more prevalent...   Learn More >
  • When a piece of content belongs to multiple people/companies. This often happens for co-branded...   Learn More >
  • l

  • Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • An algorithm update from Google in 2021 formalising the need to mark outbound links that are not...   Learn More >
  • The rate at which a site gets new inbound links, usually measured as the number of linking...   Learn More >
  • Loyalty Rate is the percentage of users that visited a website or app, that also visited in the...   Learn More >
  • m

  • Made for Advertising Sites. Low quality websites that focus typically focus on a niche,and which...   Learn More >
  • Magento is a popular open-source eCommerce platform owned by Adobe.
  • A way of tagging a webpage (or elements of a webpage) to explain what they are. This is most...   Learn More >
  • Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • A pack of materials about an organisation. This can either be a pack of prices and options for...   Learn More >
  • A Meta Description is a summary of a webpage that doesn't appear on the page. It is instead read...   Learn More >
  • Made for Advertising Sites. Low quality websites that focus typically focus on a niche,and which...   Learn More >
  • A microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • The minimum CPM amount you will accept for ad impressions - often an option in ad network UIs,...   Learn More >
  • A minimum guarantee, or MG, is an amount an ad network contractually agrees to pay a publisher...   Learn More >
  • Moderation is the act of reviewing comments or forum posts to ensure they don’t breach rules set...   Learn More >
  • If something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • An ad network for WordPress sites that uses ad rotation technology. They only take sites over a...   Learn More >
  • Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • An ad slot that can load more than one size of advert within it.
  • n

  • Native Ads are ads that are intended not to look like ads. For example, they could be an...   Learn More >
  • Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • A specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • Non-Guaranteed Inventory is the term used when an unspecified amount of inventory is purchased....   Learn More >
  • What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • o

  • Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • On-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • ‘Opt-in’ or ‘Opting in’ means requiring a user to make an active, positive choice to increase...   Learn More >
  • In email marketing, an opt-out means unticking a pre-ticked box that says "I would like to...   Learn More >
  • What is an Overlay (or Floater)? An Overlay (or Floater as they are known in the US) is an IAB...   Learn More >
  • Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • p

  • The percentage of clicks all ads on a page received (Page CTR can also be used to measure link...   Learn More >
  • The Page Experience Update was a Google algorithm update for search that rolled out in Summer...   Learn More >
  • Also known as a page view, a page impression is a digital marketing metric that counts each time...   Learn More >
  • What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • Page Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • A page view is a metric for how many times a webpage is loaded.
  • When a moderator only checks if posts or comments on a site are suitable if someone flags them....   Learn More >
  • An acronym for Privacy and Electronic Communications Regulation, PECR is an EU regulation around...   Learn More >
  • Polite Loading is a common requisite made by websites for ads on their site meaning that ads are...   Learn More >
  • What is a Pop-Up (or Pop-Under)? A pop-up ad comprises of a webpage that opens up in a new...   Learn More >
  • Promoters is a term used when calculating Net Promoter Score. It refers to people who have...   Learn More >
  • A publisher of a website is the person or company responsible for the content on a website. This...   Learn More >
  • A publisher ad tag is a piece of code that publishers put directly on their site to call ad...   Learn More >
  • r

  • The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • s

  • A feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • A sitemap is a list of all the web pages on a site, arranged in a useful manner.
  • A general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • Skippable in online advertising refers to ads (usually video ads) that do not have to be watched...   Learn More >
  • The process of monitoring social channels for people talking about your brand or things related...   Learn More >
  • A spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • A way of testing whether one thing is better than another. For example, you could split test two...   Learn More >
  • A website builder.
  • An SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
  • A subdomain is part of a larger domain, usually separated by a dot and at the beginning of a...   Learn More >
  • t

  • Content on a website that has little to no value to a user. This is generally thought of as very...   Learn More >
  • A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • A two-click penalty is a method that Google uses to prevent click fraud. If Google suspects...   Learn More >
  • u

  • UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • Moderation is the act of reviewing comments or forum posts to ensure they don't breach rules set...   Learn More >
  • If something is unmonetized that means that it has not been set up so that money is earned from...   Learn More >
  • UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • v

  • When a search is made vocally as opposed to through text. This can occur on either voice-only...   Learn More >
  • w

  • An individual page on a website.
  • A new metric added to GA4 which is the opposite of bounce rate. Instead of measuring the...   Learn More >
  • Wix is an online website-building platform.
  • WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • Stands for world wide web in case you were wondering.
  • WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • Stands for world wide web in case you were wondering.
  • y

  • An acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • z

  • The Z-Index is a CSS property that defines the order in which items on a webpage are shown - if...   Learn More >

 

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