Video Advertising Glossary


Do you know the difference between a CPV and a VTR? What about AVOD and CTV? Find out by using the below feature to search through our Video Advertising Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to Video Advertising
  • acronyms of Video Advertising terms
  • abbreviations of Video Advertising terms
  • synonyms of Video Advertising terms

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  • a

  • AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • A way of expressing the relative measurements of a rectangle, often used for video or display...   Learn More >
  • AVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
  • AVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
  • AVOC Rate is the percentage of video ads that are audible and visible on complete (they have the...   Learn More >
  • AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • b

  • Splitting your advertising budget into "flights" (or periods of time) in order to maximise its...   Learn More >
  • An attitude of aggressive confidence. Used in digital marketing to describe someone focusing...   Learn More >
  • c

  • CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • A conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or...   Learn More >
  • CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • i

  • Instagram Reels is Instagram's version of TikTok. You can record a 15-60 second clip set to...   Learn More >
  • The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • The act of predicting how many ad impressions will be available in the future. Like all...   Learn More >
  • l

  • Linear Video Ads are simply video ads that convey a message by being watched (as opposed to...   Learn More >
  • n

  • A video where an influencer promotes a bunch of different brands at once. This type of...   Learn More >
  • A non-linear video ad is a video ad that is not based on simply watching a video to get the...   Learn More >
  • o

  • OTT refers to content that is streamed via streaming services.
  • Video ads on streaming devices that are added into free-to-watch streaming services. OTT Ads...   Learn More >
  • Devices that offer streaming services (such as streaming boxes, HDMI sticks, Consoles etc).
  • OTT refers to content that is streamed via streaming services.
  • s

  • A feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • When an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
  • When an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
  • Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • t

  • A YouTube ad format where advertisers only pay when a certain amount of the ad is watched. The...   Learn More >
  • y

  • YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >

 

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