Video Advertising Glossary


Do you know the difference between a CPV and a VTR? What about AVOD and CTV? Find out by using the below feature to search through our Video Advertising Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to Video Advertising
  • acronyms of Video Advertising terms
  • abbreviations of Video Advertising terms
  • synonyms of Video Advertising terms

If you’re looking for something specific, we recommend you use the search box.

 

AJAX progress indicator
  • Advertising-Based Video on Demand
    AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • Aspect Ratio
    A way of expressing the relative measurements of a rectangle, often used for video or display...   Learn More >
  • AVOD
    AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • Client Side Ad Insertion
    CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • Connected TV
    Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Conversion Pixel
    A conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or...   Learn More >
  • CSAI
    CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • CTV
    Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Instagram Reels
    Instagram Reels is Instagram's version of TikTok. You can record a 15-60 second clip set to...   Learn More >
  • Inventory
    The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • Inventory Forecasting
    The act of predicting how many ad impressions will be available in the future. Like all...   Learn More >
  • Linear Video Ads
    Linear Video Ads are simply video ads that convey a message by being watched (as opposed to...   Learn More >
  • Non-Exclusive YouTube Video
    A video where an influencer promotes a bunch of different brands at once. This type of...   Learn More >
  • Non-Linear Video Ads
    A non-linear video ad is a video ad that is not based on simply watching a video to get the...   Learn More >
  • OTT
    OTT refers to content that is streamed via streaming services.
  • OTT Advertising
    Video ads on streaming devices that are added into free-to-watch streaming services. OTT Ads...   Learn More >
  • OTT Devices
    Devices that offer streaming services (such as streaming boxes, HDMI sticks, Consoles etc).
  • Over The Top
    OTT refers to content that is streamed via streaming services.
  • Sentiment
    A feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • Server-Side Ad Insertion
    When a ad-supported streaming service inserts ads before sending the stream to a device. This is...   Learn More >
  • SSAI
    When a ad-supported streaming service inserts ads before sending the stream to a device. This is...   Learn More >
  • Subscription Video On Demand
    Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • SVOD
    Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • YouTube
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YT
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >

 

Back: Glossary