Video Advertising Glossary


Do you know the difference between a CPV and a VTR? What about AVOD and CTV? Find out by using the below feature to search through our Video Advertising Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to Video Advertising
  • acronyms of Video Advertising terms
  • abbreviations of Video Advertising terms
  • synonyms of Video Advertising terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • Advertising-Based Video on DemandAVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • Aspect RatioA way of expressing the relative measurements of a rectangle, often used for video or display...   Learn More >
  • Audible and Visible on CompleteAVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
  • AVOCAVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
  • AVOC RateAVOC Rate is the percentage of video ads that are audible and visible on complete (they have the...   Learn More >
  • AVODAVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • b

  • Budget FlightingSplitting your advertising budget into "flights" (or periods of time) in order to maximise its...   Learn More >
  • BullishAn attitude of aggressive confidence. Used in digital marketing to describe someone focusing...   Learn More >
  • c

  • Client Side Ad InsertionCSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • Connected TVAny time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Conversion PixelA conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or...   Learn More >
  • CSAICSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • CTVAny time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • i

  • Instagram ReelsInstagram Reels is Instagram's version of TikTok. You can record a 15-60 second clip set to...   Learn More >
  • InventoryThe total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • Inventory ForecastingThe act of predicting how many ad impressions will be available in the future. Like all...   Learn More >
  • l

  • Linear Video AdsLinear Video Ads are simply video ads that convey a message by being watched (as opposed to...   Learn More >
  • n

  • Non-Exclusive YouTube VideoA video where an influencer promotes a bunch of different brands at once. This type of...   Learn More >
  • Non-Linear Video AdsA non-linear video ad is a video ad that is not based on simply watching a video to get the...   Learn More >
  • o

  • OTTOTT refers to content that is streamed via streaming services.
  • OTT AdvertisingVideo ads on streaming devices that are added into free-to-watch streaming services. OTT Ads...   Learn More >
  • OTT DevicesDevices that offer streaming services (such as streaming boxes, HDMI sticks, Consoles etc).
  • Over The TopOTT refers to content that is streamed via streaming services.
  • s

  • SentimentA feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • Server-Side Ad InsertionWhen an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
  • SSAIWhen an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
  • Subscription Video On DemandSubscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • SVODSubscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • t

  • TrueViewA YouTube ad format where advertisers only pay when a certain amount of the ad is watched. The...   Learn More >
  • y

  • YouTubeYouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YTYouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >

 

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