Types of Marketing Glossary


Do you know the difference between advergames and advertorials? How about affiliate marketing and inbound marketing? Find out by using the below feature to search through our Types of Advertising Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to types of advertising, acronyms of types of advertising, abbreviations of types of advertising, and synonyms of types of advertising!

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  • a

  • Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • An Advergame is a game made by an advertiser. It is a sort of advertisement in that the game...   Learn More >
  • To advertise is the process of drawing attention to a something (such as a product, service or...   Learn More >
  • An advertiser is a person or company who pays for any form of advertising.
  • Before you can work out how much money your site will make, you have to understand the different...   Learn More >
  • Advertorial is a piece of writing made to look like an article, but which is just a written...   Learn More >
  • For websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • An Anchor Ad is a type of overlay ad which stays at the bottom of a webpage regardless of...   Learn More >
  • Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • b

  • B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Advertising that is based on working out users interests by what websites they have visited,...   Learn More >
  • This is a term used to describe targeting based on data that is gathered on a user. This can...   Learn More >
  • Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Black Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • A journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • The process of writing a blog.
  • Brand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • A Brand Campaign is an Ad Campaign where the focus is increasing the value of a brand. For...   Learn More >
  • Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Button historically referred to the ad sizes 120x60 or 125x125, however is usually used now to...   Learn More >
  • c

  • Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • When one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • Content is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • Contextual advertising is advertising that targets the content of the page it is displayed on....   Learn More >
  • COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • d

  • A type of marketing that focuses on increasing demand for a product or service, rather than...   Learn More >
  • What is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >
  • A type of marketing where a letter or piece of promotional material is sent through the post...   Learn More >
  • The generic term used to describe image-based online advertising such as the use of 160x600s,...   Learn More >
  • e

  • Also known as Free Media, Earned Media is advertising that was inspired rather than placed or...   Learn More >
  • eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • Email Marketing is the process of sending out emails en masse with a marketing message. It is...   Learn More >
  • External comms is a PR term used to describe communications such as press releases that are sent...   Learn More >
  • f

  • A service that has a basic version that is free to use, but for which a premium version of the...   Learn More >
  • g

  • Gamification is a loose term that means turning things into games. In online advertising, it...   Learn More >
  • A type of marketing focussed solely on finding strategies for growth.
  • Guaranteed inventory refers to ad buys where a specified amount of inventory is offered. The...   Learn More >
  • A Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • h

  • What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • A House Ad is an ad that advertised your products or services on your site. They are generally...   Learn More >
  • What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • i

  • Inbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Using influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • Internal Comms is a PR term that refers to information being communicated within a...   Learn More >
  • j

  • A jump page is a microsite that opens after clicking on an ad. It is essentially a pop-up ad...   Learn More >
  • k

  • Keyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • l

  • Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • The process of making a webpage or website more visible on search engine results pages due to...   Learn More >
  • m

  • A microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • n

  • Native Ads are ads that are intended not to look like ads. For example, they could be an...   Learn More >
  • Non-Organic Traffic means traffic that has been paid for. This would include users on a site who...   Learn More >
  • o

  • On-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • OTT refers to content that is streamed via streaming services.
  • Outbound marketing means marketing activities where you go out and try and find customers. For...   Learn More >
  • OTT refers to content that is streamed via streaming services.
  • Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • p

  • A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • Paid Media refers to any advertising you have to pay for. This includes PPC or Display Ads,...   Learn More >
  • What Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • Traffic which comes to a website from advertising on social networks. This term usually only...   Learn More >
  • Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • Performance advertising focuses on, unsurprisingly, the performance of a campaign - in terms of...   Learn More >
  • A Performance Campaign is an advertising campaign that focuses on, unsurprisingly, the...   Learn More >
  • An audio show that is available for download or streaming.
  • Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Pre-game ads are usually a type of video (although occasionally an MPU) ad that comes up before...   Learn More >
  • A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • r

  • Remnant Inventory is the unsold inventory after Brand or Performance networks have been exhausted.
  • s

  • SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Skippable in online advertising refers to ads (usually video ads) that do not have to be watched...   Learn More >
  • Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • What is a Sponsorship? In online advertising, a sponsorship is where an advertiser pays to have...   Learn More >
  • u

  • Unskippable in online advertising refers to ads (usually video ads) that have to be watched by a...   Learn More >
  • UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • v

  • A video ad is an ad using a video to advertise a product or service. They are generally much...   Learn More >
  • Viral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • A video blog.
  • w

  • Wait Marketing is the process of advertising to people while they are waiting. In Online...   Learn More >
  • In online advertising, White Hat refers to practices which are above board or "good". For...   Learn More >

 

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