Types of Marketing Glossary


Do you know the difference between advergames and advertorials? How about affiliate marketing and inbound marketing? Find out by using the below feature to search through our Types of Advertising Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to types of advertising, acronyms of types of advertising, abbreviations of types of advertising, and synonyms of types of advertising!

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • ABMAccount-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • Above The LineWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Account-Based MarketingAccount-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • AdvergameAn Advergame is a game made by an advertiser. It is a sort of advertisement in that the game...   Learn More >
  • AdvertiseTo advertise is the process of drawing attention to a something (such as a product, service or...   Learn More >
  • AdvertiserAn advertiser is a person or company who pays for any form of advertising.
  • Advertising RateBefore you can work out how much money your site will make, you have to understand the different...   Learn More >
  • AdvertorialAdvertorial is a piece of writing made to look like an article, but which is just a written...   Learn More >
  • Affiliate MarketingFor websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • Anchor AdAn Anchor Ad is a type of overlay ad which stays at the bottom of a webpage regardless of...   Learn More >
  • ARAugmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • ATLWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Augmented RealityAugmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • b

  • B2BB2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2CB2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2DB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2EB2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Behavioural AdvertisingAdvertising that is based on working out users interests by what websites they have visited,...   Learn More >
  • Behavioural TargetingThis is a term used to describe targeting based on data that is gathered on a user. This can...   Learn More >
  • Below The LineBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Black HatBlack Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • BlogA journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • BloggingThe process of writing a blog.
  • Brand AdvertisingBrand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand CampaignA Brand Campaign is an Ad Campaign where the focus is increasing the value of a brand. For...   Learn More >
  • BTLBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Business to BusinessB2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • Business to ConsumerB2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • Business to DeveloperB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • Business to EmployeeB2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • ButtonButton historically referred to the ad sizes 120x60 or 125x125, however is usually used now to...   Learn More >
  • c

  • Call To ActionCall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Co-BrandingWhen one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • ContentContent is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • Contextual AdvertisingContextual advertising is advertising that targets the content of the page it is displayed on....   Learn More >
  • COPECOPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • Create Once, Publish EverywhereCOPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • CTACall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • d

  • Demand GenerationA type of marketing that focuses on increasing demand for a product or service, rather than...   Learn More >
  • Digital MarketingWhat is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >
  • Direct MailA type of marketing where a letter or piece of promotional material is sent through the post...   Learn More >
  • Display AdvertisingThe generic term used to describe image-based online advertising such as the use of 160x600s,...   Learn More >
  • e

  • Earned MediaAlso known as Free Media, Earned Media is advertising that was inspired rather than placed or...   Learn More >
  • eCommerceeCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • Email MarketingEmail Marketing is the process of sending out emails en masse with a marketing message. It is...   Learn More >
  • External CommsExternal comms is a PR term used to describe communications such as press releases that are sent...   Learn More >
  • f

  • FreemiumA service that has a basic version that is free to use, but for which a premium version of the...   Learn More >
  • g

  • GamificationGamification is a loose term that means turning things into games. In online advertising, it...   Learn More >
  • Growth HackingA type of marketing focussed solely on finding strategies for growth.
  • Guaranteed InventoryGuaranteed inventory refers to ad buys where a specified amount of inventory is offered. The...   Learn More >
  • Guest PostA Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • h

  • Homepage TakeoverWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • House AdA House Ad is an ad that advertised your products or services on your site. They are generally...   Learn More >
  • HPTOWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • i

  • Inbound MarketingInbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Influencer MarketingUsing influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • Internal CommsInternal Comms is a PR term that refers to information being communicated within a...   Learn More >
  • j

  • Jump PageA jump page is a microsite that opens after clicking on an ad. It is essentially a pop-up ad...   Learn More >
  • k

  • Keyword TargetingKeyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • l

  • Lead GenerationLead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • Local SEOThe process of making a webpage or website more visible on search engine results pages due to...   Learn More >
  • m

  • MicrositeA microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • n

  • Native AdvertisingNative Ads are ads that are intended not to look like ads. For example, they could be an...   Learn More >
  • Non-Organic TrafficNon-Organic Traffic means traffic that has been paid for. This would include users on a site who...   Learn More >
  • o

  • On-Page SEOOn-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • OTTOTT refers to content that is streamed via streaming services.
  • Outbound MarketingOutbound marketing means marketing activities where you go out and try and find customers. For...   Learn More >
  • Over The TopOTT refers to content that is streamed via streaming services.
  • Owned MediaOwned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • p

  • PAA type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • Paid MediaPaid Media refers to any advertising you have to pay for. This includes PPC or Display Ads,...   Learn More >
  • Paid SearchWhat Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • Paid SocialTraffic which comes to a website from advertising on social networks. This term usually only...   Learn More >
  • Pay Per ClickPay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • Performance AdvertisingPerformance advertising focuses on, unsurprisingly, the performance of a campaign - in terms of...   Learn More >
  • Performance CampaignA Performance Campaign is an advertising campaign that focuses on, unsurprisingly, the...   Learn More >
  • PodcastAn audio show that is available for download or streaming.
  • PPCPay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • PRPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Pre-GamePre-game ads are usually a type of video (although occasionally an MPU) ad that comes up before...   Learn More >
  • ProgrammaticA type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • PSAIn digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Public RelationsPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Public Service AdIn digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • r

  • Remnant InventoryRemnant Inventory is the unsold inventory after Brand or Performance networks have been exhausted.
  • s

  • SEASEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine AdvertisingSEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine MarketingSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SEMSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SkippableSkippable in online advertising refers to ads (usually video ads) that do not have to be watched...   Learn More >
  • SMSocial Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • SMMSocial Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social MediaSocial Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media MarketingSocial Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • SponsorshipWhat is a Sponsorship? In online advertising, a sponsorship is where an advertiser pays to have...   Learn More >
  • u

  • UnskippableUnskippable in online advertising refers to ads (usually video ads) that have to be watched by a...   Learn More >
  • User ExperienceUX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • UXUX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • v

  • Video AdvertisingA video ad is an ad using a video to advertise a product or service. They are generally much...   Learn More >
  • Viral MarketingViral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • VlogA video blog.
  • w

  • Wait MarketingWait Marketing is the process of advertising to people while they are waiting. In Online...   Learn More >
  • White HatIn online advertising, White Hat refers to practices which are above board or "good". For...   Learn More >

 

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