Types of Marketing Glossary


Do you know the difference between advergames and advertorials? How about affiliate marketing and inbound marketing? Find out by using the below feature to search through our Types of Advertising Glossary.

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Please note: The below contains terms related to types of advertising, acronyms of types of advertising, abbreviations of types of advertising, and synonyms of types of advertising!

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  • ABM
    Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • Above The Line
    What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Account-Based Marketing
    Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • Advergame
    An Advergame is a game made by an advertiser. It is a sort of advertisement in that the game...   Learn More >
  • Advertise
    To advertise is the process of drawing attention to a something (such as a product, service or...   Learn More >
  • Advertiser
    An advertiser is a person or company who pays for any form of advertising.
  • Advertising Rate
    Before you can work out how much money your site will make, you have to understand the different...   Learn More >
  • Advertorial
    Advertorial is a piece of writing made to look like an article, but which is just a written...   Learn More >
  • Affiliate Marketing
    For websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • Anchor Ad
    An Anchor Ad is a type of overlay ad which stays at the bottom of a webpage regardless of...   Learn More >
  • AR
    Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • ATL
    What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Augmented Reality
    Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • B2B
    B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C
    B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E
    B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Behavioural Advertising
    Advertising that is based on working out users interests by what websites they have visited,...   Learn More >
  • Behavioural Targeting
    This is a term used to describe targeting based on data that is gathered on a user. This can...   Learn More >
  • Below The Line
    Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Black Hat
    Black Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • Blog
    A journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • Blogging
    The process of writing a blog.
  • Brand Advertising
    Brand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand Campaign
    A Brand Campaign is an Ad Campaign where the focus is increasing the value of a brand. For...   Learn More >
  • BTL
    Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Business to Business
    B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • Business to Consumer
    B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • Business to Developer
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • Business to Employee
    B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Button
    Button historically referred to the ad sizes 120x60 or 125x125, however is usually used now to...   Learn More >
  • Call To Action
    Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Co-Branding
    When one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • Content
    Content is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • Contextual Advertising
    Contextual advertising is advertising that targets the content of the page it is displayed on....   Learn More >
  • COPE
    COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • Create Once, Publish Everywhere
    COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • CTA
    Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Demand Generation
    A type of marketing that focuses on increasing demand for a product or service, rather than...   Learn More >
  • Digital Marketing
    What is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >
  • Direct Mail
    A type of marketing where a letter or piece of promotional material is sent through the post...   Learn More >
  • Display Advertising
    The generic term used to describe image-based online advertising such as the use of 160x600s,...   Learn More >
  • Earned Media
    Also known as Free Media, Earned Media is advertising that was inspired rather than placed or...   Learn More >
  • eCommerce
    eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • Email Marketing
    Email Marketing is the process of sending out emails en masse with a marketing message. It is...   Learn More >
  • External Comms
    External comms is a PR term used to describe communications such as press releases that are sent...   Learn More >
  • Freemium
    A service that has a basic version that is free to use, but for which a premium version of the...   Learn More >
  • Gamification
    Gamification is a loose term that means turning things into games. In online advertising, it...   Learn More >
  • Growth Hacking
    A type of marketing focussed solely on finding strategies for growth.
  • Guaranteed Inventory
    Guaranteed inventory refers to ad buys where a specified amount of inventory is offered. The...   Learn More >
  • Guest Post
    A Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • Homepage Takeover
    What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • House Ad
    A House Ad is an ad that advertised your products or services on your site. They are generally...   Learn More >
  • HPTO
    What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • Inbound Marketing
    Inbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Influencer Marketing
    Using influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • Internal Comms
    Internal Comms is a PR term that refers to information being communicated within a...   Learn More >
  • Jump Page
    A jump page is a microsite that opens after clicking on an ad. It is essentially a pop-up ad...   Learn More >
  • Keyword Targeting
    Keyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • Lead Generation
    Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • Local SEO
    The process of making a webpage or website more visible on search engine results pages due to...   Learn More >
  • Microsite
    A microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • Native Advertising
    Native Ads are ads that are intended not to look like ads. For example, they could be an...   Learn More >
  • Non-Organic Traffic
    Non-Organic Traffic means traffic that has been paid for. This would include users on a site who...   Learn More >
  • On-Page SEO
    On-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • OTT
    OTT refers to content that is streamed via streaming services.
  • Outbound Marketing
    Outbound marketing means marketing activities where you go out and try and find customers. For...   Learn More >
  • Over The Top
    OTT refers to content that is streamed via streaming services.
  • Owned Media
    Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • PA
    A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • Paid Media
    Paid Media refers to any advertising you have to pay for. This includes PPC or Display Ads,...   Learn More >
  • Paid Search
    What Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • Paid Social
    Traffic which comes to a website from advertising on social networks. This term usually only...   Learn More >
  • Pay Per Click
    Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • Performance Advertising
    Performance advertising focuses on, unsurprisingly, the performance of a campaign - in terms of...   Learn More >
  • Performance Campaign
    A Performance Campaign is an advertising campaign that focuses on, unsurprisingly, the...   Learn More >
  • Podcast
    An audio show that is available for download or streaming.
  • PPC
    Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • PR
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Pre-Game
    Pre-game ads are usually a type of video (although occasionally an MPU) ad that comes up before...   Learn More >
  • Programmatic
    A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • PSA
    In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Public Relations
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Public Service Ad
    In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Remnant Inventory
    Remnant Inventory is the unsold inventory after Brand or Performance networks have been exhausted.
  • SEA
    SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Advertising
    SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Marketing
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine Optimisation
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SEM
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Skippable
    Skippable in online advertising refers to ads (usually video ads) that do not have to be watched...   Learn More >
  • SM
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • SMM
    Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing
    Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Sponsorship
    What is a Sponsorship? In online advertising, a sponsorship is where an advertiser pays to have...   Learn More >
  • Unskippable
    Unskippable in online advertising refers to ads (usually video ads) that have to be watched by a...   Learn More >
  • User Experience
    UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • UX
    UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • Video Advertising
    A video ad is an ad using a video to advertise a product or service. They are generally much...   Learn More >
  • Viral Marketing
    Viral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • Vlog
    A video blog.
  • Wait Marketing
    Wait Marketing is the process of advertising to people while they are waiting. In Online...   Learn More >
  • White Hat
    In online advertising, White Hat refers to practices which are above board or "good". For...   Learn More >

 

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