Do you know the difference between advergames and advertorials? How about affiliate marketing and inbound marketing? Find out by using the below feature to search through our Types of Advertising Glossary.
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Please note: The below contains terms related to types of advertising, acronyms of types of advertising, abbreviations of types of advertising, and synonyms of types of advertising!
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a
- ABMAccount-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific... Learn More >
- Above The LineWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing... Learn More >
- Account-Based MarketingAccount-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific... Learn More >
- AdvergameAn Advergame is a game made by an advertiser. It is a sort of advertisement in that the game... Learn More >
- AdvertiseTo advertise is the process of drawing attention to a something (such as a product, service or... Learn More >
- AdvertiserAn advertiser is a person or company who pays for any form of advertising.
- Advertising RateBefore you can work out how much money your site will make, you have to understand the different... Learn More >
- AdvertorialAdvertorial is a piece of writing made to look like an article, but which is just a written... Learn More >
- Affiliate MarketingFor websites, affiliate marketing is typically the practice of putting a link to a product or... Learn More >
- Anchor AdAn Anchor Ad is a type of overlay ad which stays at the bottom of a webpage regardless of... Learn More >
- ARAugmented Reality is a way of digitally adding more details to an image recorded on a camera in... Learn More >
- ATLWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing... Learn More >
- Augmented RealityAugmented Reality is a way of digitally adding more details to an image recorded on a camera in... Learn More >
b
- B2BB2B stands for Business to Business and refers to a business whose customers are other... Learn More >
- B2CB2C means Business to Consumer and refers to a business whose customers are the general public... Learn More >
- B2DB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to... Learn More >
- B2EB2E stands for Business to Employee marketing. This refers to all the internal marketing... Learn More >
- Behavioural AdvertisingAdvertising that is based on working out users interests by what websites they have visited,... Learn More >
- Behavioural TargetingThis is a term used to describe targeting based on data that is gathered on a user. This can... Learn More >
- Below The LineBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could... Learn More >
- Black HatBlack Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is... Learn More >
- BlogA journal-esque set of web pages. They are often written in a personal style and used to... Learn More >
- BloggingThe process of writing a blog.
- Brand AdvertisingBrand Advertising is when advertisers pay to improve the value of their brand. This can be... Learn More >
- Brand CampaignA Brand Campaign is an Ad Campaign where the focus is increasing the value of a brand. For... Learn More >
- BTLBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could... Learn More >
- Business to BusinessB2B stands for Business to Business and refers to a business whose customers are other... Learn More >
- Business to ConsumerB2C means Business to Consumer and refers to a business whose customers are the general public... Learn More >
- Business to DeveloperB2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to... Learn More >
- Business to EmployeeB2E stands for Business to Employee marketing. This refers to all the internal marketing... Learn More >
- ButtonButton historically referred to the ad sizes 120x60 or 125x125, however is usually used now to... Learn More >
c
- Call To ActionCall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy... Learn More >
- Co-BrandingWhen one brand tries to link itself intrinsically in the minds of the user with another, often... Learn More >
- ContentContent is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
- Contextual AdvertisingContextual advertising is advertising that targets the content of the page it is displayed on.... Learn More >
- COPECOPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to... Learn More >
- Create Once, Publish EverywhereCOPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to... Learn More >
- CTACall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy... Learn More >
d
- Demand GenerationA type of marketing that focuses on increasing demand for a product or service, rather than... Learn More >
- Digital MarketingWhat is Digital Marketing? Digital Marketing simply means any type of marketing which is done... Learn More >
- Direct MailA type of marketing where a letter or piece of promotional material is sent through the post... Learn More >
- Display AdsTo advertise is the process of drawing attention to a something (such as a product, service or... Learn More >
- Display AdvertisingThe generic term used to describe image-based online advertising such as the use of 160x600s,... Learn More >
e
- Earned MediaAlso known as Free Media, Earned Media is advertising that was inspired rather than placed or... Learn More >
- eCommerceeCommerce refers to buying or selling goods or services online, as well as online transactions.... Learn More >
- eCommerce ConversioneCommerce refers to buying or selling goods or services online, as well as online transactions.... Learn More >
- eCommerce Conversion RateeCommerce refers to buying or selling goods or services online, as well as online transactions.... Learn More >
- Email MarketingEmail Marketing is the process of sending out emails en masse with a marketing message. It is... Learn More >
- External CommsExternal comms is a PR term used to describe communications such as press releases that are sent... Learn More >
f
- Facebook AdsTo advertise is the process of drawing attention to a something (such as a product, service or... Learn More >
- FreemiumA service that has a basic version that is free to use, but for which a premium version of the... Learn More >
g
- GamificationGamification is a loose term that means turning things into games. In online advertising, it... Learn More >
- Growth HackingA type of marketing focussed solely on finding strategies for growth.
- Guaranteed InventoryGuaranteed inventory refers to ad buys where a specified amount of inventory is offered. The... Learn More >
- Guest PostA Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest... Learn More >
h
- Homepage TakeoverWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage... Learn More >
- House AdA House Ad is an ad that advertised your products or services on your site. They are generally... Learn More >
- HPTOWhat is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage... Learn More >
i
- Inbound MarketingInbound marketing refers to trying to get customers to come to you as opposed to going out and... Learn More >
- Influencer MarketingUsing influencers to market a product or brand. This can be direct via paying an influencer (eg... Learn More >
- Influencer Marketing PlatformUsing influencers to market a product or brand. This can be direct via paying an influencer (eg... Learn More >
- Internal CommsInternal Comms is a PR term that refers to information being communicated within a... Learn More >
j
- Jump PageA jump page is a microsite that opens after clicking on an ad. It is essentially a pop-up ad... Learn More >
k
- Keyword TargetingKeyword targeting is the process of targeting marketing activities at specific sets of useful... Learn More >
l
- Lead GenerationLead generation (or Lead Gen) is the gathering of potential customers' contact information and... Learn More >
- Local SEOThe process of making a webpage or website more visible on search engine results pages due to... Learn More >
m
- MicrositeA microsite is a website made for a specific purpose, often by a company that already has a... Learn More >
n
- Native AdvertisingNative Ads are ads that are intended not to look like ads. For example, they could be an... Learn More >
- Non-Organic TrafficNon-Organic Traffic means traffic that has been paid for. This would include users on a site who... Learn More >
o
- On-Page SEOOn-Page SEO means optimising what is on a webpage (including things that aren't visible - eg... Learn More >
- OTTOTT refers to content that is streamed via streaming services.
- Outbound MarketingOutbound marketing means marketing activities where you go out and try and find customers. For... Learn More >
- Over The TopOTT refers to content that is streamed via streaming services.
- Owned MediaOwned Media refers to advertising using channels an advertiser controls. This includes your own... Learn More >
p
- PAA type of advertising where an algorithm is used to decide which ads are placed in which... Learn More >
- Paid MediaPaid Media refers to any advertising you have to pay for. This includes PPC or Display Ads,... Learn More >
- Paid SearchWhat Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'... Learn More >
- Paid SocialTraffic which comes to a website from advertising on social networks. This term usually only... Learn More >
- Pay Per ClickPay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type... Learn More >
- Performance AdvertisingPerformance advertising focuses on, unsurprisingly, the performance of a campaign - in terms of... Learn More >
- Performance CampaignA Performance Campaign is an advertising campaign that focuses on, unsurprisingly, the... Learn More >
- PodcastAn audio show that is available for download or streaming.
- PPCPay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type... Learn More >
- PRPublic Relations (or PR) is the process by which a company tries to manage its image or... Learn More >
- Pre-GamePre-game ads are usually a type of video (although occasionally an MPU) ad that comes up before... Learn More >
- ProgrammaticA type of advertising where an algorithm is used to decide which ads are placed in which... Learn More >
- PSAIn digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other... Learn More >
- Public RelationsPublic Relations (or PR) is the process by which a company tries to manage its image or... Learn More >
- Public Service AdIn digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other... Learn More >
r
- Remnant InventoryRemnant Inventory is the unsold inventory after Brand or Performance networks have been exhausted.
s
- SEASEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred... Learn More >
- Search Engine AdvertisingSEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred... Learn More >
- Search Engine MarketingSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the... Learn More >
- Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages... Learn More >
- SEMSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the... Learn More >
- SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages... Learn More >
- SkippableSkippable in online advertising refers to ads (usually video ads) that do not have to be watched... Learn More >
- SMSocial Media refers to websites entirely made up of user-generated content, in which users can... Learn More >
- SMMSocial Media Marketing (or SMM) is the blanket term for any type of marketing using social... Learn More >
- Social MediaSocial Media refers to websites entirely made up of user-generated content, in which users can... Learn More >
- Social Media MarketingSocial Media Marketing (or SMM) is the blanket term for any type of marketing using social... Learn More >
- SponsorshipWhat is a Sponsorship? In online advertising, a sponsorship is where an advertiser pays to have... Learn More >
t
- Twitter AdsTo advertise is the process of drawing attention to a something (such as a product, service or... Learn More >
u
- UnskippableUnskippable in online advertising refers to ads (usually video ads) that have to be watched by a... Learn More >
- User ExperienceUX is an abbreviation for User Experience, which means how easy and pleasing it is for a person... Learn More >
- UXUX is an abbreviation for User Experience, which means how easy and pleasing it is for a person... Learn More >
v
- Video AdvertisingA video ad is an ad using a video to advertise a product or service. They are generally much... Learn More >
- Viral MarketingViral Marketing is where someone creates content so interesting that people share it widely for... Learn More >
- VlogA video blog.
w
- Wait MarketingWait Marketing is the process of advertising to people while they are waiting. In Online... Learn More >
- White HatIn online advertising, White Hat refers to practices which are above board or "good". For... Learn More >
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