This Month’s Reads: March 2024


 

📆 This Month

Keep your site fresh and your ad tech fresher.

Actions to get the most out of your content, your website, your Google Tag Manager, and your ad budget (spoiler: keep it off Twitter ads).

Enjoy This Month’s Reads.

 

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📚 You should read…

Content Refreshing: How to Win Traffic by Updating Old Content

It’s much more cost-effective to keep an old customer than to get a new one. The same idea goes for content – fixing up old content is far more effective (and cost-efficient) than creating new content.

 

Consent Mode V2 – What do you need to know?

If you use Google Tag Manager, you need to set up Consent Mode this month, or the data you collect through your tags will be severely affected.

 

Winning & Losing Big Google Updates: 50-Site Case Study

A massively helpful review of the factors that are found on sites that are doing better or worse on Google. Optimise your site!

 

What are GCLID, GBRAID and WBRAID parameters?

A nerdy but useful look at the URL parameters Google uses to help attribute clicks (more) correctly.

 

The majority of traffic from Elon Musk’s X may have been fake during the Super Bowl, report suggests

Twitter has never been a great place to advertise for anything but Twitter followers, and that trend is continuing. It turns out that the vast majority of traffic that comes out of Twitter is likely from bots.

Every social network has had a problem with dodgy metrics at some point – but this takes it to a new level.

The key quote:

According to CHEQ, a whopping 75.85 percent of traffic from X to its advertising clients’ websites during the weekend of the Super Bowl was fake.

“I’ve never seen anything even remotely close to 50 percent, not to mention 76 percent,” CHEQ founder and CEO Guy Tytunovich told Mashable regarding X’s fake traffic data. “I’m amazed…I’ve never, ever, ever, ever seen anything even remotely close.”