This Month’s Reads: September 2019


This month on The Online Advertising Guide
Get some *basic* (but vital) digital marketing advice this month – traps to avoid when you get started, how much to pay for digital marketing, and how much to post on social media!

Also email marketing tips, & a deep dive into the difference between CTOR & CTR.

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Happy reading!

P.S. We’re always interested in well written and interesting articles about digital marketing – read our Editorial Guidelines here >

This Month's Reads


The Digital Trap: 3 Questions to Answer Now The Digital Trap: 3 Questions to Answer Now
by Kia Rose Gomez, SEO Specialist

“Too many brands eagerly jump onto the digital marketing bandwagon only to find out midway that they are not adequately prepared for going digital.”

Read the full post >


How Much to Post on the Top Ten Social Networks in Year One How Much to Post on the Top Ten Social Networks in Year One
by Justin Driskill, Editor at The Online Advertising Guide

“This is a list of general rules for posting on social media. They are not one-size-fits-all, but if you want a good idea of best practises for each social network, these are a good place to start.”

Read the full post >


The Ultimate Guide to Digital Marketing Pricing & Packages The Ultimate Guide to Digital Marketing Pricing & Packages
by Lorenzo Gutierrez, Digital Marketing Agency Founder

“Your digital marketing plan should include the pricing model you intend to use as well, to determine exactly what are you going to pay for marketing.”

Read the full post >


The Difference Between CTR & CTOR The Difference Between CTR & CTOR
by Justin Driskill, Editor at The Online Advertising Guide

“If you want a display ad or a social media ad to be seen by more people then you generally need to pay more. With email marketing, the size of your audience is already set.”

Read the full post >


6 Ways To Optimise Your Email Marketing Campaigns 6 Ways To Optimise Your Email Marketing Campaigns
by Dom Stapleton, Digital Marketing Manager at Boost Capital

“Done right, email marketing can be the channel with the lowest cost and the highest ROI. But it’s easy to fumble it and end up getting lost in people’s inboxes.”

Read the full post >


Digital Marketing Terms of the Month:
Learn these online advertising definitions:


Random Thing We Think You Should Read:
The Digital Marketing Checklist: 48 Things You Should Be Doing But Probably Aren’t
A great list of things it’s never too late to start doing – by Portent