This month on The Online Advertising Guide …
… we go over how the largest change to Google’s algorithm in recent years will affect you, with a great explainer on BERT from Hannah Stevenson of Linkology.
I categorise all the ways that ads can earn a website money, as well as making sure you have the most essential tool in your SEO arsenal, while Gabby Klesser of LA Website Design takes an optimistic view of On-Page SEO. Plus the always excellent Kayleigh Alexandra of Micro Startups lets you know if you’re ready to start your own eCommerce store.
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P.S. We’re always interested in well written and interesting articles about digital marketing – read our Editorial Guidelines here >
★What is BERT And How Will It Affect You?★
by Hannah Stevenson, Content Marketing Manager at Linkology
“BERT sounds like the name of a dull cousin with a stamp collection and a job at a car wash, so you might be surprised to hear that the name could actually mean a lot to your digital marketing strategy.”
![How Online Ads Generate Revenue [Infographic]](https://theonlineadvertisingguide.com/wp-content/uploads/How-Online-Ads-Generate-Revenue-Infographic-min.png)
★How Online Ads Generate Revenue [Infographic]★
by Justin Driskill, Editor of The Online Advertising Guide
“Online advertising is all about clicks right? Well not always. If you are a website owner you can be forgiven for thinking that, as the (slight) complexity of the matter is hidden from you.”
★How To Tell You’re Ready To Run And Market An Ecommerce Store★
by Kayleigh Alexandra, Editor at Micro Startups
“Running an eCommerce store requires a lot of planning, determination, and long hours to develop it into a successful business.”
★SEO Recommendation: Search Console★
by Justin Driskill, Editor of The Online Advertising Guide
“Google Search Console is in a lot of ways, the absolute centre of the SEO world.”
★On-Page SEO in a Nutshell★
by Gabby Klesser, Outreach Manager for LA Website Design
“The fantastic thing about on-page SEO is that you have total control: you get to identify the goal or topic of each page.”
Bonus! ★Online Advertising Answers: September 2020★
Check out the Q&A from the OAA mailbag this month:
★ When did online advertising start?
★ What is considered a good CTR on Facebook ads?
★ What techniques are there to get a high CTR on ads on your website?
Random Thing We Think You Should Read:
How to End a Blog Post Effectively and Keep Readers Engaged
Don’t just stop talking, learn how to end your posts on a high – by WordPress