This Month’s Reads: October 2019


This month on The Online Advertising Guide
We get stuck into digital marketing strategy this month. Learn how to create an effective digital marketing plan, the type of digital marketer you should aspire to be, and which tech you should use to make your life easier. Also – what actually counts as a social network anyway?

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Happy reading!

P.S. We’re always interested in well written and interesting articles about digital marketing – read our Editorial Guidelines here >

This Month's Reads


Steps to Creating an Effective Digital Marketing Plan Steps to Creating an Effective Digital Marketing Plan
by Gary Peterson, Writer at NCSM

“The word ‘strategy’ can sometimes be very intimidating and can create very unrealistic expectations of the things that you need to do in order to have a strategy.”

Read the full post >


4 Types of Digital Marketer That You're Probably Not! (But Could Be) 4 Types of Digital Marketer That You’re Probably Not! (But Could Be)
by Justin Driskill, Editor at The Online Advertising Guide

“What would someone who actually earned the title Digital Marketing Ninja be like? What could a Digital Marketing Wizard do? How respected would a *real* Digital Marketing Maven need to be?”

Read the full post >


3 Ways To Increase Sales With Marketing Automation (6 Useful Examples Inside) 3 Ways To Increase Sales With Marketing Automation (6 Useful Examples Inside)
by Maria Victoria MacAraig, Writer for War Room

“In the 21st century, when automation has become second nature to many tasks, marketing specialists aren’t staying off the bandwagon.”

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What Counts As A Social Network? What Counts As A Social Network?
by Justin Driskill, Editor at The Online Advertising Guide

“I don’t think we should trust media companies to define themselves, as they talk even more nonsense than advertising companies. With this in mind, we can’t just accept that a company is a social network just because it says so.”

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6 Content Marketing Tools You Should Be Using 6 Content Marketing Tools You Should Be Using
by Lorenzo Gutierrez, Digital Marketing Agency Founder

“Content marketing tools can prove to be an efficient way of boosting up your brand’s whole creativity and productivity.”

Read the full post >


Digital Marketing Terms of the Month:
Learn these online advertising definitions:


Random Thing We Think You Should Read:
Getting the Most out of Google Chrome for Technical SEO
Google Chrome has some amazingly useful tools for Technical SEO. Find out all about them in this post – by Traffic Think Tank