This month on The Online Advertising Guide …
This March we break down something incredibly easy to misunderstand (retargeting vs remarketing), give you some useful basics about using colours, viral marketing, and email – AND share some original research about how much websites *actually* earn from advertising.
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Happy reading!
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★Understanding the Difference Between Retargeting and Remarketing★
by Alexander Slichnyi, Community Manager at 99firms
“Sales in online stores depend greatly on remarketing and retargeting, as both go hand in hand to bring past and potential customers back to your site.”
![Back to Basics: Colour Psychology [Infographic]](https://theonlineadvertisingguide.com/wp-content/uploads/Back-To-Basics-Colour-Psychology.png)
★Back to Basics: Colour Psychology [Infographic]★
by Justin Driskill, Editor at The Online Advertising Guide
“While it’s easy to use colours instinctually, sometimes it can be a little harder to tap into that instinct and choose to do it explicitly.”
★How to Use Viral Marketing to Obtain Viral Success★
by Ryan Pell, Digital Marketing Specialist at Flatfy
“The primary source behind the success of viral marketing is the message – the idea you want to spread. However, the way this idea is executed and brought to life may be the reason why your viral marketing efforts fail. ”
★19 Email Marketing Terms That You Need To Understand★
by Kathy Driskill, Email Manager at The Online Advertising Guide
“Understanding the jargon around email marketing can be a simple and powerful way to up your email game.”
★How Much Money Can Your Website Earn From Advertising?★
by Justin Driskill, Editor at The Online Advertising Guide
“How much money can your website make from advertising? From 1,000 page views:
– Over 1/3 of sites earn under $5
– Over 1/2 of sites earn under $10
– 75% of sites earn under $15”
Random Thing We Think You Should Read:
The Curse of Knowledge
A very old but excellent explanation of why once you know your company, it’s hard to sell it to others effectively. Vital reading – by Harvard Business Review