This Month’s Reads: March 2020


This month on The Online Advertising Guide
This March we break down something incredibly easy to misunderstand (retargeting vs remarketing), give you some useful basics about using colours, viral marketing, and email – AND share some original research about how much websites *actually* earn from advertising.

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Happy reading!

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This Month's Reads


Understanding the Difference Between Retargeting and RemarketingUnderstanding the Difference Between Retargeting and Remarketing
by Alexander Slichnyi, Community Manager at 99firms

“Sales in online stores depend greatly on remarketing and retargeting, as both go hand in hand to bring past and potential customers back to your site.”

Read the full post >


Back to Basics: Colour Psychology [Infographic]Back to Basics: Colour Psychology [Infographic]
by Justin Driskill, Editor at The Online Advertising Guide

“While it’s easy to use colours instinctually, sometimes it can be a little harder to tap into that instinct and choose to do it explicitly.”

Read the full post >


How to Use Viral Marketing to Obtain Viral SuccessHow to Use Viral Marketing to Obtain Viral Success
by Ryan Pell, Digital Marketing Specialist at Flatfy

“The primary source behind the success of viral marketing is the message – the idea you want to spread. However, the way this idea is executed and brought to life may be the reason why your viral marketing efforts fail. ”

Read the full post >


19 Email Marketing Terms That You Need To Understand19 Email Marketing Terms That You Need To Understand
by Kathy Driskill, Email Manager at The Online Advertising Guide

“Understanding the jargon around email marketing can be a simple and powerful way to up your email game.”

Read the full post >


How Much Money Can Your Website Earn From Advertising?How Much Money Can Your Website Earn From Advertising?
by Justin Driskill, Editor at The Online Advertising Guide

“How much money can your website make from advertising? From 1,000 page views:

– Over 1/3 of sites earn under $5
– Over 1/2 of sites earn under $10
– 75% of sites earn under $15”

Read the full post >


Random Thing We Think You Should Read:
The Curse of Knowledge
A very old but excellent explanation of why once you know your company, it’s hard to sell it to others effectively. Vital reading – by Harvard Business Review