This Month’s Reads: June 2020


This June on The Online Advertising Guide
… we take a look at why you really do need a content marketing strategy & the top UX lessons to get that strategy humming. We also go down the rabbit hole with an exploration of what actually happens when you click on an ad and make a recommendation that even surprised us: use Twitter ads.

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This Month's Reads

 


Why Your Business Needs a Content Marketing StrategyWhy Your Business Needs a Content Marketing Strategy
by Jon Torres, Content Marketing Expert & Founder of jontorres.com

“Whether you have an online business or a brick and mortar shop, content marketing is absolutely essential for any digital marketing strategy”

Read the full post >


What Happens When You Click On An Ad? [Infographic]What Happens When You Click On An Ad? [Infographic]
by Justin Driskill, Editor at The Online Advertising Guide

“When you click on an ad, it’s not just the advertiser and the website hosting the ad who find out about it – there are at least 7 different types of companies potentially monitoring every ad click on the internet.”

Read the full post >


10 SEO Tips for Law Firms & Solo Attorneys10 SEO Tips for Law Firms & Solo Attorneys
by Devin Schumacher, Founder & CMO of Serp.co

“Your phone numbers and contact info is all there but there still never seems to be enough leads coming in. This is because even though you are pretty good at your craft, people simply don’t know you exist.”

Read the full post >


Paid Social Recommendation: Twitter AdsPaid Social Recommendation: Twitter Ads
by Justin Driskill, Editor at The Online Advertising Guide

“I find myself saying something I never thought I would: Twitter Ads are pretty great. More than that – I think all small businesses should start advertising on Twitter as standard.”

Read the full post >


Top 5 UX Lessons To Incorporate In Your Content Marketing CampaignsTop 5 UX Lessons To Incorporate In Your Content Marketing Campaigns
by Maja Dukadinovska, Content Specialist at Digital Silk

“To stand out from the crowd and get their message across, brands have to produce high-quality and user-centric content.”

Read the full post >


Random Thing We Think You Should Read:
New Things I’ve Learned About Google Review Likes
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