This June on The Online Advertising Guide …
… we take a look at why you really do need a content marketing strategy & the top UX lessons to get that strategy humming. We also go down the rabbit hole with an exploration of what actually happens when you click on an ad and make a recommendation that even surprised us: use Twitter ads.
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★Why Your Business Needs a Content Marketing Strategy★
by Jon Torres, Content Marketing Expert & Founder of jontorres.com
“Whether you have an online business or a brick and mortar shop, content marketing is absolutely essential for any digital marketing strategy”
![What Happens When You Click On An Ad? [Infographic]](https://theonlineadvertisingguide.com/wp-content/uploads/What-Happens-When-You-Click-On-An-Ad.png)
★What Happens When You Click On An Ad? [Infographic]★
by Justin Driskill, Editor at The Online Advertising Guide
“When you click on an ad, it’s not just the advertiser and the website hosting the ad who find out about it – there are at least 7 different types of companies potentially monitoring every ad click on the internet.”
★10 SEO Tips for Law Firms & Solo Attorneys★
by Devin Schumacher, Founder & CMO of Serp.co
“Your phone numbers and contact info is all there but there still never seems to be enough leads coming in. This is because even though you are pretty good at your craft, people simply don’t know you exist.”
★Paid Social Recommendation: Twitter Ads★
by Justin Driskill, Editor at The Online Advertising Guide
“I find myself saying something I never thought I would: Twitter Ads are pretty great. More than that – I think all small businesses should start advertising on Twitter as standard.”
★Top 5 UX Lessons To Incorporate In Your Content Marketing Campaigns★
by Maja Dukadinovska, Content Specialist at Digital Silk
“To stand out from the crowd and get their message across, brands have to produce high-quality and user-centric content.”
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