This month on The Online Advertising Guide …
… we teach you about both branding and rebranding, and examine a core metric you can use to see if your users actually like you (NPS). We also explain the fundamentals of social media (ie how the algorithms work), and recommend a free tool to make your reporting quicker, easier, more powerful (and prettier too).
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Happy reading!
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★3 Reasons Why You Should Measure NPS For Your Company★
by Aleksi Halsas, CMO at Trustmary
“NPS became popular due to the fact that research suggested it correlates very strongly with the growth of the company.”
![How Do Social Media Algorithms Work? [Infographic]](https://theonlineadvertisingguide.com/wp-content/uploads/How-Do-Social-Media-Algorithms-Work-Infographic.png)
★How Do Social Media Algorithms Work? [Infographic]★
by Justin Driskill, Editor at The Online Advertising Guide
“Check out this infographic to pull back the curtain and understand how social media algorithms (generally) work – and why most of your posts won’t be seen by all of your followers.”
★The Ultimate Guide to Rebranding★
by Emmanuel “Bong” Fornillos, Senior Author at Design Doxa
“A new brand identity is not the appropriate response to every major business shift or dilemma. Here is a list of the right motivations for a rebrand.”
★Analytics Recommendation: Google Data Studio★
by Justin Driskill, Editor at The Online Advertising Guide
“Google Data Studio is a free product that you can use to easily create beautiful and powerful charts, dashboards, and reports.”
★How Home Businesses Can Incorporate Their Practices Into Their Branding★
by Kayleigh Alexandra, Editor at Micro Startups
“In this post, I’m going to set out some essential tips for how home businesses can use their practices to bolster their brands.”
Random Thing We Think You Should Read:
The Complete A/B Testing Guide
If you want to do any A/B testing, this guide is a must-read – by Convertize