This Month’s Reads: February 2021

This month on The Online Advertising Guide
… we deal with some huge digital marketing ideas. Sergey Aliokhin of Visme is back to tell us about how images can acquire backlinks, and George Glover of Social Garden talks us through why Instagram Story Ads achieve a better ROI.

Michael Meyer gives us the Ultimate Guide to Lead Generation, and McKenzie Jones has some great tips for creating a voice for your brand. Meanwhile, I present this years list of Marketing Twitter accounts to follow, and oh boy is it a doozy! Be prepared to have your Twitter feed renovated.

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Happy reading!

P.S. We’re always interested in well written and interesting articles about digital marketing – read our Editorial Guidelines here >

This Month's Reads

The Top 50 Marketing Twitter Accounts To Follow in 2021The Top 50 Marketing Twitter Accounts To Follow in 2021
by Justin Driskill, Editor of The Online Advertising Guide

Looking for excellent #MarketingTwitter accounts to follow?!

🎉🎉🎉I am very proud to present our *all-new* top 50 Marketing Twitter Accounts to follow in 2021!🎉🎉🎉

Read the full post >

Ultimate Guide to Lead GenerationUltimate Guide to Lead Generation
by Michael Meyer, Copywriter at Leads At Scale

Email marketing (78%), event marketing (73%), and content marketing (67%) are the most common strategies for B2B lead generation.

But you first need to have a system in place, work on content types, and consider some of the following…

Read the full post >

Why Instagram Stories Ads Achieve Better ROIWhy Instagram Stories Ads Achieve Better ROI
by George Glover, CEO and Co-Founder of Social Garden

In this blog, we’ll introduce you to story ads, what they are and how to use them to achieve a better ROI.

Read the full post >

How to Acquire Backlinks Using ImagesHow to Acquire Backlinks Using Images
by Sergey Aliokhin, Community Outreach Manager at Visme

As people are so fond of saying: a picture is worth a thousand words. But can this ‘worth’ be used for SEO – and for link building specifically? The answer is a resounding yes! Images can be amazing for building backlinks.

In this post, you will find out what image link building is and how to do it effectively.

Read the full post >

Tips for Creating a Voice for Your BrandTips for Creating a Voice for Your Brand
by McKenzie Jones, Freelance Writer

The voice of a company or organization is what helps to identify it to its audience and sets it apart from competitors. Read on to discover more about this concept and tips for creating a voice for your brand.

Read the full post >