This month on The Online Advertising Guide …
… we have guides on how to use both comedy and psychology in marketing, we take you through measures of success (and why they sometimes break down) and get you up to date with the latest Digital Marketing terms you need to know. An exceptional issue of this month’s reads.
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Happy reading!
P.S. We’re always interested in well written and interesting articles about digital marketing – read our Editorial Guidelines here >
★Why Comedy Content Makes All The Difference On Social★
by Adam Hunt, Creative Director at White Label Comedy
“Jokes that acknowledge the fundamental shift that all of us have experienced in our lives foster a much stronger sense of ‘we’re all in this together’ than the words ‘we’re all in this together’ ever could”
★100 Basic Digital Marketing Terms You Need To Know In 2020★
by Justin Driskill, Editor at The Online Advertising Guide
“These are words that we have noticed being used more and more often in digital marketing over the past year. If you want to stay on top of your game you really need to know what all this jargon means!”
![How to Harness the Power of Advertising Psychology to Create Ads That Resonate [Infographic]](https://theonlineadvertisingguide.com/wp-content/uploads/How-to-Harness-the-Power-of-Advertising-Psychology-to-Create-Ads-That-Resonate-Infographic.png)
★How to Harness the Power of Advertising Psychology to Create Ads That Resonate [Infographic]★
by Heidi Thiel, Data, Tech, & Marketing Writer at RentSpree
“Recent estimates indicate that the average person may be exposed to up to 10K ads each day! So, what’s a digital advertiser to do?”
![How Do Discrepancies Happen in Digital Stats? [Infographic]](https://theonlineadvertisingguide.com/wp-content/uploads/How-Do-Discrepancies-Happen-In-Digital-Stats-v2-min.png)
★How Do Discrepancies Happen in Digital Stats? [Infographic]★
by Justin Driskill, Editor at The Online Advertising Guide
“While discrepancies can sometimes be shrugged off, they can also be a real heartache if your boss is telling you that their reality is different to the reality that you are observing (and that, of course, their reality is more important).”
★How To Tell If You’re Succeeding With Content Marketing★
by Jerry Little, Freelance Writer
“To determine the success of your content marketing strategy, it really boils down to four major KPIs: brand awareness, engagement, lead generation, and sales/conversions.”
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Python for SEO: Complete Guide
If you can code and want to make your SEO a bit easier, this guide is a must read – by JC Chouinard