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You’re undoubtedly already aware that your company needs to be active on social media. Around 49% of the global population uses social media to a certain degree, that is almost 4 billion individuals. Social media is one of the most efficient ways to expand a business. However, it can also […]
Planning your business finances can be something of an overwhelming task. Let’s face it, getting this wrong is not just a matter of missing out on some profit here and there. Even small errors can influence the trajectory of your company in the long term. This is why it’s so […]
Running any business in this day and age requires social media advertising. With 72% of U.S. adults on these platforms, you’ll have to meet your audience there. However, the cost of running social media ad campaigns can get expensive. Meanwhile, there are ways to advertise without having to break your […]
TikTok has rapidly grown and nearly taken over the video content world since the platform first launched in 2018. Their initially unique approach to a bite-sized or short-form video created a global movement of infinitely scrollable content creation. Most marketers are learning that the platform isn’t just for Gen Z […]
If you run your own YouTube channel, your goal is to have lots of video views. A huge number of subscribers. And you want to grow your channel in general. How can you get all these wishes to come true? It is possible by targeting those topics that people search […]
As with most things in life, timing is everything. Of course, some things are out of our control, but thankfully, scheduling online marketing campaigns is not one of them. The world is at our fingertips, and with it, tons of data to support and inform our decisions. From when most […]
2021 was the year that #MarketingTwitter, the delightfully helpful community which had risen out of the ashes of 2020… kind of imploded… immediately. For a short while, there was drama aplenty. HOWEVER, all that drama changed nothing about how much quality digital marketing knowledge is shared on the bird app […]
Have you ever read the famous astronomer Carl Sagan’s reflection on the Pale Blue Dot? At the end of his reflection, he said, “To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot [referring to Planet Earth], the […]
After over a year of being stuck indoors much more than usual, I think I speak for us all when I say that we are both sick of social media AND using it more than ever. So I thought this would be a good time to update the stats on […]
Are you planning a Pinterest content strategy for your campaign and don’t know where to start? Understanding Pinterest Analytics is a good first step. This Pinterest tool provides helpful key insights about your Pins and audience, so you can craft content that drives more awareness, increases traffic, boosts sales, and […]