If your website is ad-funded, then one of the three most important things to do to maximise your revenue is to maximise page views per user. (The other two most important things are increasing Page RPM and growing your audience). By increasing the number of pages that each visitor to […]
If you are using Google AdSense to earn money from your website then, of course, increasing overall revenue should be your main goal. However, to measure the success of your AdSense setup, you should really look at the speed at which you are earning revenue, not just the amount of […]
Above what fold? What is “the fold”? What are you talking about? Good questions. You may have seen the term Above the Fold (or ATF) bandied about when people talk about digital marketing and been confused. What fold is being talked about? Let me explain… Do you mean the fold in […]
Online advertising is all about clicks right? Someone clicks on an ad, and the website gets paid yeah? Well not always. How online ads generate revenue is a bit more complicated than that, but if you are a website owner you can be forgiven for thinking that, as the (slight) […]
NPS aka Net Promoter Score is a metric for measuring customer experience that has gained a lot of popularity in the past few years. At the same time, it has also gained a lot of criticism for various reasons. To really dive deeper into NPS and its pros and cons […]
Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find […]
“It depends” is possibly the most annoying answer to any question. Yet when you ask about almost anything to do with online advertising, it’s usually the only answer you’ll get. What is a good CTR? It depends. When should I send this email? It depends. How much money can I […]
There are many ways to build a website, but for most small business purposes WordPress.org is the best choice. This is because it’s free, commonly used (so you can Google any problem you have), and exceptionally versatile. There is a reason why WordPress powers around a third of all websites, […]
When people talk about business, they always think about something prominent, material and lucrative. And for good reason. Any business involves all these features. Furthermore, I could even add a few more pleasant attributes like respect, wealth and, of course, business connections. Nevertheless, newcomers to business mostly face problems. It […]