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Whether you are an experienced or first-time Amazon seller, you must know what customers look for when shopping online. This way, you can develop products and carry out strategies that target their wants and needs. One way to do this is keyword research, which you can use for search engine […]
In many ways, good-quality backlinks are the holy grail of SEO. Their value to small and established websites is no doubt extreme. The question is not whether to get them but how to get them. One of the more popular strategies to get backlinks is guest blogging, but this can […]
Here’s a fact: 95% of search traffic goes to the first page of search results. Most people don’t go beyond it. That said, if your website isn’t fully optimized for search, Google will give it a low ranking. Once it lands on pages three and below, your chances of getting […]
There are a ton of people in the travel industry. This includes everyone from bloggers to hotels and restaurants. While you’re all in this together, you should also remember other local businesses are your competition. There are plenty of ways for you to set yourself apart without being malicious. The […]
First of all, we aren’t here to confuse you. Asking someone if their business is digitally ready is like asking them who do you think is going to win out of SEO vs SEM? Let us clarify and simplify. To be “digitally ready” is to ensure your business is up-to-date […]
Do you have a blog with great content, but you’re still not getting enough traffic or backlinks? One way to break out of this rut is to get visibility and the right exposure through creative and aggressive marketing strategies. A great start is applying the Skyscraper Technique. Invented by Brian […]
Visibility and access to customers are crucial to niche businesses, like heating, ventilation, and air conditioning services. Your HVAC business doesn’t have a broad market as grocery stores or medical clinics, but it’ll still come up against competition. More than 100,000 HVAC businesses are in the US. So it’s critical […]
From an SEO perspective, the main task after creating a site is to ensure it reaches your target audience through search engines. To make your site visible, you should improve your ranking to get to the top of the search results pages (SERPs). Getting to the top is a long […]
What is Google’s Page Experience Update and why should it matter to you? What is Google’s Page Experience Update all about? The Page Experience Update, at its core, serves to determine all the signals that tell Google’s search algorithm how useful and helpful a website’s user browsing experience is. […]
When it comes to search engines, Google gets all the attention. Having dominated the early days of internet exploration, this tech giant has become a focal point for both Paid Search and SEO for many businesses. But should you base your entire marketing strategy on Google? No search engine — […]