One way marketers boost their performance on paid search campaigns is to use the single keyword ad groups (SKAGs) strategy. This helps increase your relevance to search terms by creating laser focused ad groups. In this short guide, I’ll provide the basic information about SKAGs and how you can implement […]
Planning your business finances can be something of an overwhelming task. Let’s face it, getting this wrong is not just a matter of missing out on some profit here and there. Even small errors can influence the trajectory of your company in the long term. This is why it’s so […]
Whether you are an experienced or first-time Amazon seller, you must know what customers look for when shopping online. This way, you can develop products and carry out strategies that target their wants and needs. One way to do this is keyword research, which you can use for search engine […]
When it comes to search engines, Google gets all the attention. Having dominated the early days of internet exploration, this tech giant has become a focal point for both Paid Search and SEO for many businesses. But should you base your entire marketing strategy on Google? No search engine — […]
Ads. Ads everywhere. Whether you’re shopping or not, you’re bound to see several ads online. The internet is filled with constant commercials and advertisements for just about anything. It doesn’t matter if you need ads or not. These ads will always show up anywhere, especially if you spend most of […]
One of the easiest things to trip up on in digital marketing is the word “Impression” because it can mean so many things. It always means *roughly* the same thing, but *roughly* doesn’t cut it if you are serious about what you are doing. A Page Impression is different from […]
Businesses with a web presence can benefit significantly from Google Ads. Google Ads is an ad platform from Google that displays ads directly in Google search. When using Google Ads, you should carefully choose the right PPC management strategies to maximise the effectiveness of your ad spend. This is because […]
Google gives charities a $10k grant per month to use on Google Ads. It’s a generous system which really helps many charities out a lot. However, this ad grant comes with a lot of rules which can make it difficult to make the most out of the money. I have […]
Pay-per-click. It’s a reasonably budget-wise advertising strategy if done correctly. It will certainly pay for itself if the bid price is reasonable, the right audience is reached, and solid sales are generated. On top of this, it also provides great analytics so can easily be tracked. Huge enterprises with equally […]
Love it or hate, the new Google Ads has taken some getting used to for most advertisers. Not only has the new interface been a learning curve, but everyday practices like using the Keyword Planner are substantially different from before. On a positive note, there are a few new features […]