When it comes to search engines, Google gets all the attention. Having dominated the early days of internet exploration, this tech giant has become a focal point for both Paid Search and SEO for many businesses. But should you base your entire marketing strategy on Google? No search engine — […]
One of the easiest things to trip up on in digital marketing is the word “Impression” because it can mean so many things. It always means *roughly* the same thing, but *roughly* doesn’t cut it if you are serious about what you are doing. A Page Impression is different from […]
Businesses with a web presence can benefit significantly from Google Ads. Google Ads is an ad platform from Google that displays ads directly in Google search. When using Google Ads, you should carefully choose the right PPC management strategies to maximise the effectiveness of your ad spend. This is because […]
Google gives charities a $10k grant per month to use on Google Ads. It’s a generous system which really helps many charities out a lot. However, this ad grant comes with a lot of rules which can make it difficult to make the most out of the money. I have […]
Pay-per-click. It’s a reasonably budget-wise advertising strategy if done correctly. It will certainly pay for itself if the bid price is reasonable, the right audience is reached, and solid sales are generated. On top of this, it also provides great analytics so can easily be tracked. Huge enterprises with equally […]
Love it or hate, the new Google Ads has taken some getting used to for most advertisers. Not only has the new interface been a learning curve, but everyday practices like using the Keyword Planner are substantially different from before. On a positive note, there are a few new features […]
If you’re planning to invest in online advertising to drive traffic to your website, then you may be looking at both Google AdWords and Facebook Ads. Both advertising platforms have been proven to be effective for advertisers and both use an auction model. This is a model where your ad […]
Following on from our earlier post “How Charities Can Get a $10k Per Month AdWords Grant from Google“, we thought it would be a good idea to simply breakdown the new rules for Google AdWords Ad Grant holders. These aren’t that difficult to uphold, but they can see overwhelming at […]
Do you work for a charity? Do you have a Google Google Ads Grant? If not, boy-oh-boy do I have some good news for you. In a wonderfully generous move, Google gives charities up to $10,000* per month to spend on its Google Google Ads program. There are some hoops […]
AdWords is arguably the best form of digital marketing for consumers (except maybe SEO). Unlike other forms of advertising, AdWords is trying to show people what they want to see, when they want to see it. It’s not monetising your eyeballs and distracting you like display advertising, or taking advantage […]