General Marketing Tips

Why You Should Incorporate Emotional Intelligence Into Your Digital Marketing

Emotional intelligence (EI) plays an integral part in our ability to understand and connect with others. To understand what someone wants or needs, you have to think from their perspective and empathize with them. If you are struggling to connect with your target customers and experience growth, you may need […]

Strategies for Developing a Loyal Customer Base

Digital marketers often focus much of their time and resources on the buyer’s journey’s awareness, consideration, and decision stages. Of course, this would be wonderful if the buyer’s journey consisted only of these three stages. But there’s another: the retention stage. The retention stage is centred on growing the relationship […]