Today’s consumers are savvy. They can spot an unethical or manipulative marketing campaign a mile away and will be quick to expose any businesses that fail to take their ethical responsibility seriously. Fortunately, there are still plenty of ways to create online ethical marketing strategies that are inspirational successful. Online […]
One thing that makes the world of digital marketing so exciting is that it’s constantly changing. It requires you to keep researching, testing, and experimenting with the latest and greatest trends to determine what might resonate with your audience. Unfortunately, that’s also what makes it a little overwhelming and stressful, […]
Twitter continues (BY FAR) to be the best social network for finding, sharing and discussing digital marketing news and advice. Whether you are an SEO, Social Media Manager, Paid Media Specialist or a solo founder doing it all themselves, there is something for everyone. It can, however, be hard to […]
Emotional intelligence (EI) plays an integral part in our ability to understand and connect with others. To understand what someone wants or needs, you have to think from their perspective and empathize with them. If you are struggling to connect with your target customers and experience growth, you may need […]
Customer acquisition cost, abbreviated as CAC, refers to how much a company needs to pay to acquire a new customer. Knowing the costs involved with acquiring your customers is essential, if it’s too high, you’ll need to re-think some of your marketing strategies. Did you know that customer acquisition can […]
Digital marketers often focus much of their time and resources on the buyer’s journey’s awareness, consideration, and decision stages. Of course, this would be wonderful if the buyer’s journey consisted only of these three stages. But there’s another: the retention stage. The retention stage is centred on growing the relationship […]
When summer comes, most people spend time on anything other than shopping. However – as summer draws to an end and autumn kicks in, it is time for you to kick your digital marketing campaigns up a notch. Autumn is a joyous season that presents numerous opportunities for businesses. It is […]
2021 has been quite the year for digital marketing jargon. While the world outside has been… well you know… the online world has been busier than ever making up new words. There have been new social media features everywhere you look, the death of 3rd party cookies has meant a […]
Marketing your business or products can be challenging in that you can never be quite sure what will appeal to consumers. There are tools you can use to improve the accuracy of your market research to reduce some of the risks in creating effective marketing campaigns. Additionally, here are a […]
If there was ever any doubt about the importance of technology in our lives, this quickly dissipated when the Coronavirus pandemic hit. In a world where human contact was limited, businesses had to close their doors and professionals had to adapt to working from home. This meant a rapid migration […]