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Email marketing is an integral advertising strategy, no matter how well-established your brand is. It’s one of the primary channels through which existing and new clients are called to action. Ensuring that your email campaigns perform at their peak is essential; to do this, you must have a good handle […]
The email marketing world is constantly changing. There are new ways to reach your customers, market your services, and build brand loyalty. As technology increases, so do the opportunities for banks to find new success in the digital space. It’s up to you to take advantage of these opportunities and […]
Just imagine spending hours crafting a perfect email, only to realise that hardly any of your subscribers have opened it. All that time and effort was in vain. This is a problem that many face. Does it mean you should avoid email campaigns? Definitely not. Email marketing is one of the […]
Fashion is an extremely exciting industry that’s constantly evolving. Are you planning to start a fashion brand? In the current business world, ingenious designs and high-quality materials are not enough to secure your place. The success of your business heavily depends on how consumers view your brand. With the right […]
Anyone who works in marketing knows woes of email marketing. People get excited about the first few emails, then reading gets rare, then they skim, then they skip, and then it’s straight to spam. The same can go for Newsletters as well. There are email marketing services that make the […]
Email marketing is among the most valuable tools in any marketer’s toolbox and is definitely still the go-to channel for retailers and customers alike. So what is it about this relatively old-fashioned means of communication that keeps it so popular? Well, despite there still being a largely unsuccessful tendency for […]
What is the first thing that pops into your mind when you hear “email marketing”? Did you think about an antiquated marketing tactic that does not work anymore? If yes, then you are wrong. Irrespective of whether your business operates in B2B or B2C space, email marketing is still an […]
With over 1.3 million lawyers in the United States alone (as reported by the American Bar Association), lawyers are often looking for ways to stand out from the crowd. And they need to if they want to be able to get some sliver of the market. Email marketing is one […]
Words have power – perhaps nowhere more so than in emails. Ok, *perhaps* that is a step too far. However, understanding the jargon around email marketing can be a simple and powerful way to up your email game. Email is the oldest form of digital marketing, and if you’re using […]
Have you ever thought about the ways you can use email marketing to boost your SEO performance? The link between Email and SEO isn’t an obvious one since search engines do not rank individual emails directly. However, it does not mean that there isn’t any connection between the two. Email […]