Read all the latest posts about Display Advertising from the Early Train Blog.
Want more great articles like this straight to your inbox?
Sign up to our Monthly Digital Marketing Newsletter
Planning your business finances can be something of an overwhelming task. Let’s face it, getting this wrong is not just a matter of missing out on some profit here and there. Even small errors can influence the trajectory of your company in the long term. This is why it’s so […]
In the age of the ‘attention economy’, we need to do more not just to capture, but to hold our target audience’s gaze. This is where the age-old battle between copywriters and designers comes into play: should we engage our customers through words or images? For the best marketing strategy, […]
Above what fold? What is “the fold”? What are you talking about? Good questions. You may have seen the term Above the Fold (or ATF) bandied about when people talk about digital marketing and been confused. What fold is being talked about? Let me explain… Do you mean the fold in […]
Online advertising is all about clicks right? Someone clicks on an ad, and the website gets paid yeah? Well not always. How online ads generate revenue is a bit more complicated than that, but if you are a website owner you can be forgiven for thinking that, as the (slight) […]
One of the easiest things to trip up on in digital marketing is the word “Impression” because it can mean so many things. It always means *roughly* the same thing, but *roughly* doesn’t cut it if you are serious about what you are doing. A Page Impression is different from […]
When you click on an ad, it’s not just the advertiser and the website hosting the ad who find out about it. To help them improve the performance of ads in general, there are at least eight different types of companies potentially monitoring every ad click on the internet. Here […]
There are so many display ad sizes out there, that it can be an overwhelming task to know just what to do with them. To make your life simpler, we have categorised the most common ad sizes and put with them simple instructions on where they should go in the […]
Sales in online stores depend greatly on remarketing and retargeting, as both go hand in hand to bring past and potential customers back to your site. The two, however, are different. With only 2% of first-time visitors to a website making a purchase, you must find a way to attract […]
When a website is starting out, the best way to monetise content is by using Google Adsense. It’s the default ad network for most of the internet for a reason – it is exceptionally low effort and pays reasonably well. And low effort ad revenue is the key for small […]
Disclosure: We have not been paid to recommend this product, although we do use an affiliate link on this page. Everything that is written on this Product Recommendation page is the writer’s honest opinion. For growing websites which have passed the 25,000 page views per month mark, it’s time to look for […]