From the very inception of a company, there is a constant need to develop ways of standing out among its competitors. For this purpose, their only tool is to build a brand around their offered products and services. But the question is, how can this be done, especially in an […]
Customers have an association with a brand in their minds. These associations trigger a customer to purchase a particular product overlooking alternative options. The faster a brand comes to their mind, the more likely people will buy the product. This is the brand equity a company builds that ensures that […]
Digital marketers often focus much of their time and resources on the buyer’s journey’s awareness, consideration, and decision stages. Of course, this would be wonderful if the buyer’s journey consisted only of these three stages. But there’s another: the retention stage. The retention stage is centred on growing the relationship […]
Can a brand have a voice? Absolutely. In fact, in order to be successful, many would insist that a prominent and consistent brand voice is necessary. The voice of a company or organization is what helps to identify it to its audience and sets it apart from competitors. Read on […]
Creating a brand and its detailed brand guidelines are critical to building a company’s identity. These are the first steps to putting marketing and public relations into motion; advertising a company’s brand should be a top priority for small businesses. Before any marketing plans may be employed, knowing what the […]
Today’s consumers are constantly bombarded with marketing messages and seemingly endless product and brand options. With such a broad selection, you’d think that buyers will easily switch to novel products, and new companies can easily take a slice of the market share. But this is not always the case. Some […]
Every ambitious business needs to invest in branding. Huge corporations with established images must fight to protect them, and unknown startups need to make themselves memorable or they’ll never grow. That certainly goes for a home business. You can do all the preparation, present a compelling value proposition, run some […]
HubSpot defines a brand as “a feature or set of features that distinguish one organization from another.” Your brand includes your name, logo, tagline, design, product, packaging, customer experience, and so much more. Meanwhile, branding is the process of creating and using these features to differentiate your company from competitors. […]
Whether you’re bracing yourself against big-budget rivals or trying to get a brand new business started, brand awareness is key. You can’t gain customers if no one can find you, and it’s very easy to get drowned out by the amount of noise already being made by others in your […]