Strategies for Developing a Loyal Customer Base

Digital marketers often focus much of their time and resources on the buyer’s journey’s awareness, consideration, and decision stages. Of course, this would be wonderful if the buyer’s journey consisted only of these three stages. But there’s another: the retention stage. The retention stage is centred on growing the relationship […]

How Home Businesses Can Incorporate Their Practices Into Their Branding

Every ambitious business needs to invest in branding. Huge corporations with established images must fight to protect them, and unknown startups need to make themselves memorable or they’ll never grow. That certainly goes for a home business. You can do all the preparation, present a compelling value proposition, run some […]