Read the latest posts from The Early Train blog about digital marketing metrics and analytics.
Planning your business finances can be something of an overwhelming task. Let’s face it, getting this wrong is not just a matter of missing out on some profit here and there. Even small errors can influence the trajectory of your company in the long term. This is why it’s so […]
In the course of building a marketing strategy, there are many kinds of big data tools you can use. User personas are one of these tools. These personas serve as composites of all your hard-earned demographic data to strengthen your market understanding. User personas can be extremely helpful. They allow […]
Are you planning a Pinterest content strategy for your campaign and don’t know where to start? Understanding Pinterest Analytics is a good first step. This Pinterest tool provides helpful key insights about your Pins and audience, so you can craft content that drives more awareness, increases traffic, boosts sales, and […]
If you have ever tried your hand in running a digital marketing campaign, it is vital that you learn about the importance of advertising metrics. Whether you are planning social media posts, running display or search ads, or even blogging, understanding advertising metrics can help you improve your performance dramatically. […]
Anyone who works in digital marketing will have come up against the same simple and annoying problem – finding two sets of stats that don’t quite line up. “We had a great week! Look at my chart!” you’ll say. “My spreadsheet says it was a terrible week, you’re fired” they’ll […]
Google Data Studio is a free product that you can use to easily create beautiful and powerful charts, dashboards, and reports. It plugs into most Google products for free (Google Analytics, Google Ads, Google Search Console, Google Sheets and more), and there are companies building connectors for other platforms all […]
Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find […]
Google Analytics is hands down the best tool to track visits to your website. It is free and at once both the simplest and most advanced tool you can use. While you can just add it to your site and collect data, if you do so you’ll be missing out […]
Being able to track digital marketing directly is what so strongly distinguishes it from offline marketing. Whereas newspaper, TV, radio, and outdoor ads only estimate viewership and effectiveness, online advertising can tell you how it performed, and right away. Yes there are discrepancies in online advertising reporting, and yes attribution […]
Whenever you run any type of advertising or marketing campaign, it is important to set clear goals ahead of time. You should also make sure your goals make sense for the type of campaign you are planning, and that they will accurately measure its success. For online branding campaigns, the […]