If you’re running social media activity on a professional basis you need to be posting all the time. You also likely should be posting across multiple social networks. These two things combined can be exhausting, especially if you have other things to do too.
To make your life easier, you should use a scheduling tool to plan your social media posts. Planning posts ahead of time will save you the headaches associated with always being online to make your snappy remarks and share your all-important links.
Having a social media scheduler (such as Hootsuite, Buffer, or Statusbrew) makes the how of posting a lot of content easier. It doesn’t really help with the when though. When should you post on social media? How many times a day (or week) should you post? (If you want tips on what you should post, look here)
The actual answer is that the best times to post is different depending on where you are and what you are posting about. This isn’t actually a helpful answer though, so take a look at some general best-practise answers below to get started. You should mix these times with what your common sense tells you are the best times for you to get started.
After a while of posting (3-6 months), you’ll have enough stats to start optimising your schedule. You should cut out what doesn’t work, and test new times until you find your own best schedule. Until then, I hope the below helps…
The Best Overall Frequency and Times to Post on Each Social Network
Before we dig in, please note that you don’t have to be on every social network. You need to post on a schedule that works for you, both in terms of time management and in terms of what you actually get back from that social network. These are the top social networks at the moment (for context):
Below is a list of general rules for posting on social media. They are not one-size-fits-all, but if you want a good idea of best practises for each social network, these are a good place to start.
How Much To Post: 1-2 posts per day
Best Times To Post on Weekdays: Lunchtime (1pm-3pm) or Evenings (8pm-10pm)
Best Times To Post on Weekends: Afternoons (1pm-4pm)
How Much To Post: 2 videos per week
Best Times To Post on Weekdays: Afternoon (2pm-4pm)
Best Times To Post on Weekends: Late Morning (10am-11am)
How Much To Post: 1-3 posts per day
Best Times To Post on Weekdays: Early Morning (6am-10am), Lunchtime (12pm-1pm), or Evenings (8pm-11pm)
Best Times To Post on Weekends: Early Morning (7am-11am), Afternoon/Evening (4pm-8pm)
How Much To Post: 1-3 times per day
Best Times To Post on Weekdays: Evening to Night (5pm-1am)
Best Times To Post on Weekends: Afternoon (4pm-5pm), Night (8pm-11pm)
How Much To Post: 5 videos per week (minimum)
Best Times To Post on Weekdays: Daytime (10am-6pm)
Best Times To Post on Weekends: Daytime (10am-6pm)
How Much To Post: schedule 3-5 tweets per day & actively tweet up to 10 times more per day when reasonable
Best Times To Post on Weekdays: Pre-work (7-8am), Mornings (9am-12pm), Afternoons (1pm-4pm), After work (5pm-6pm), Late night (10pm-11pm)
Best Times To Post on Weekends: Afternoons (1pm-6pm), Late night (10pm-Midnight)
How Much To Post: As much as you want, but make sure you give 80% of the time, and only self-promote 20% of the time
Best Times To Post on Weekdays: Early Morning (6am-8am), Middle of the day (11am-1pm)
Best Times To Post on Weekends: Morning (9am-10am)
How Much To Post: 1-2 answers per week
Best Times To Post on Weekdays: Early Morning (6am-8am), Lunch (12pm-3pm), Night (7pm-10pm)
Best Times To Post on Weekends: Early Morning (6am-8am)
How Much To Post: 1 post per weekday
Best Times To Post on Weekdays: Start of work (9am-10am) or lunchtime (12pm-2pm)
Best Times To Post on Weekends: Probably don’t post (if you must, then 7am-11am is best)
How Much To Post: 3-5 pins per day
Best Times To Post on Weekdays: Middle of the night (2am-4am), Afternoon (1pm-4pm), Night (8pm-11pm)
Best Times To Post on Weekends: Afternoon (2pm-4pm)
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