Engagement is the main metric used to measure the success of social media marketing. However, as a metric, it can often leave much to be desired. This is because engagement can mean so many things.
Technically, any interaction with a post is an engagement. This means even pausing or muting a video could be included in this metric. It’s the equivalent of counting marking an email as spam as a click in email marketing.
There are however four types of engagement which are very helpful. If you are posting on social media professionally, you should pay attention to all of the below.
![What Are The Main Types Of Engagement [Infographic]](https://theonlineadvertisingguide.com/wp-content/uploads/2018/12/What-Are-The-Main-Types-Of-Engagement-Infographic.png)