Social Media Marketing Glossary


Do you know the difference between a feed and a timeline? How about a follower and a like? Find out by searching through our Social Media Glossary below.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms, acronyms, abbreviations and synonyms related to social media.

If you’re looking for something specific, we recommend you use the search box.

 

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  • Active Moderation
    When a moderator is reading the majority of posts or comments on a website or social network to...   Learn More >
  • Alt Tag
    A bit of text that is attached to an image on a webpage appears when the image doesn't load....   Learn More >
  • AMA
    AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • Analytics
    The measurable statistics of a website or an ad campaign (such as impressions). Typically...   Learn More >
  • Analytics Platform
    A provider of website analytics such as Google Analytics.
  • Animated Gif
    A Gif that cycles through different images. Gif is an acronym that stands for graphic...   Learn More >
  • App
    App is an abbreviation of Application and is generally used to refer to applications on mobile...   Learn More >
  • Application
    App is an abbreviation of Application and is generally used to refer to applications on mobile...   Learn More >
  • Ask Me Anything
    AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • Avatar
    A way of representing yourself with an icon or figure. Reddit launched a new Avatar builder at...   Learn More >
  • Behavioural Segmentation
    Behavioural Segmentation is the process of splitting people by their activity (or lack of...   Learn More >
  • Bitmoji
    An emoji that is intended to look like you, and is used as your avatar on many social platforms.
  • Blacklist
    A list of (usually permanently) banned people or things. For example, users who break rules...   Learn More >
  • Blogosphere
    The informal collective name for all blogs.
  • BookTok
    The informal name for any book-related content on TikTok. Notable for the fact that this...   Learn More >
  • Buffer
    Buffer is a social media scheduling tool.
  • CamelCase
    Also known as Title Case. Camel Case Means Capitalising Every Word In a Sentence. This is used...   Learn More >
  • Canva
    A popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • Cashtag
    A version of hashtags on Twitter that are used for stocks. Instead of the #, Cashtags use $ -...   Learn More >
  • Chat Bot
    A chatbot is a program that talks to the public on a companies behalf. They can be used to...   Learn More >
  • Click
    What is a Click? When it comes to online advertising, a click refers to a user clicking on an...   Learn More >
  • Click-Through Rate
    What does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • Clubhouse
    An audio-chat social network app which launched in 2020. Users of Clubhouse can listen to and/or...   Learn More >
  • Consumption
    A consumption is a metric Facebook uses, which basically means the number of clicks on any of...   Learn More >
  • Cookie Policy
    A policy that explains which cookies are dropped by a website, and what they are being used for....   Learn More >
  • Creative Agency
    A Creative Agency is a company that creates advertising on behalf of other companies. They...   Learn More >
  • CTR
    What does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • Demographics
    Demographics are factors such as age, race, gender, sex, location which are often used to break...   Learn More >
  • Direct Message
    An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • Discord
    Discord is a chatroom app popular with gamers, which is often described as a social media platform.
  • Disqus
    A commenting plugin that can be used on any website which requires users to create profiles....   Learn More >
  • DM
    An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • Dogfooding
    A phrase referring to the idea of Dog Food makers should test their own dog food (presumably on...   Learn More >
  • Earned Media
    Also known as Free Media, Earned Media is advertising that was inspired rather than placed or...   Learn More >
  • eCommerce
    eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • eCommerce Conversion
    An online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion Rate
    The conversion rate of online sales (as opposed to other types of conversions).
  • eCPE
    Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • Effective Cost Per Engagement
    Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • Emoji
    A standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • Engagement
    An Engagement is any sort of interaction with content. For example on a video it would...   Learn More >
  • Engagement Rate
    Engagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • ER
    Engagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • Even Delivery
    In ad platforms, this is an option to specify that ads should be delivered evenly as possible...   Learn More >
  • Facebook
    A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • Facebook Analytics
    Facebook's website analytics program (similar to Google Analytics) that was officially retired...   Learn More >
  • Facebook Blueprint
    The free Facebook advertising course run by Facebook. It is very comprehensive.
  • Facebook Creator Studio
    Facebook's built-in social media management tool for Facebook and Instagram. It can be used to...   Learn More >
  • Facebook Engagement Rate
    Facebook Engagement Rate Versus Standard Engagement Rate Engagement rate, in general, is...   Learn More >
  • Facebook Live
    Broadcasting live onto Facebook, with a video appearing in your feed which is shown in real-time.
  • Facebook Messenger
    The messaging system that is built into Facebook, which is broken out into a separate app on...   Learn More >
  • FB
    A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • Fear Of Missing Out
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Feed
    A social media term meaning either the list of updates you have posted or the list of updates...   Learn More >
  • Follow
    The act of choosing to add someone's updates to your social media feed (and becoming their...   Learn More >
  • Follow Friday
    An old tradition on Twitter where people would suggest interesting accounts to follow (these...   Learn More >
  • Follow Ratio
    What does Follow Ratio mean? Follow Ratio is the number of followers compared to the number of...   Learn More >
  • Follower
    A follower is a social media term that means someone who has chosen to see your updates on that...   Learn More >
  • FOMO
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Freemium
    A service that has a basic version that is free to use, but for which a premium version of the...   Learn More >
  • GA
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Gif
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Google Analytics
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google+
    Google+ was a social network from Google. It has now been switched off.
  • Graphic Interchange Format
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Growth Engine
    The mechanism that makes a startup grow in a sustainable fashion. This can often mean a...   Learn More >
  • Half Swipe
    On Snapchat, a half-swipe is when you uncover a message to read it without notifying the other...   Learn More >
  • Half-Life
    In digital marketing, half-life is defined as the time it takes for a piece of content to...   Learn More >
  • Hashtag
    A hashtag is this symbol #. It is used on social media to categorize posts so that other users...   Learn More >
  • Hootsuite
    Hootsuite is a (great!) social media scheduling tool.
  • House Party
    A social network based around group video chats.
  • Idea Pins
    The new version of Story Pins. Idea Pins however are intended to be long-term 'stories' rather...   Learn More >
  • IG
    Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Impression
    What does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • Inactive Subscriber
    In email marketing, the term ‘Inactive Subscriber’ refers to someone who has chosen to continue...   Learn More >
  • Infinite Scroll
    Infinite Scroll refers to a feature on websites where a user can continue scrolling down a page...   Learn More >
  • Influencer
    An Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Influencer Marketing
    Using influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • Instagram
    Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Instagram Live
    Broadcasting live onto Instagram, with your video appearing live in your feed.
  • Instagram Reels
    Instagram Reels is Instagram's version of TikTok. You can record a 15-60 second clip set to...   Learn More >
  • Instagram Stories
    A way that users can curate a group of their own Instagram posts. These stories are only...   Learn More >
  • Joint Photographic Experts Group
    jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jpg
    jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • Keyword Targeting
    Keyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • Kik Messenger
    Kik Messenger is an instant messaging platform that is sometimes referred to as a social network.
  • KISS
    An acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • Landing Page
    The page where a person enters a website (ie the page they "land on"). In online advertising,...   Learn More >
  • Last Click
    Sometimes referred to as Last Touch, this is the most common type of attribution for conversions...   Learn More >
  • Lead
    A potential customer, or a way to get in touch with a potential customer (eg email address,...   Learn More >
  • Lead Generation
    Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • Lead Magnet
    A lead magnet is an incentive offered to users, often in exchange for their data or their...   Learn More >
  • LI
    LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
  • Lifetime Value
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • Likes
    A "Like" is a social media term, meaning when a user clicks a button to show they like or...   Learn More >
  • LinkedIn
    LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
  • Live Rooms
    A way of broadcasting live on Instagram with up to three guests. The 'host' starts an Instagram...   Learn More >
  • Local Influencer
    An influencer whose followers are concentrated in one geographic area.
  • LTV
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • MAU
    A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • Messenger Rooms
    Facebooks version of Zoom. A large scale video messaging service.
  • Meta Tag
    A tag that is used to define what something online is about. While there is still an HTML meta...   Learn More >
  • Metrics
    Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • Micro-Influencer
    An influential person on social media with less than 10,000 followers. Often thought to be more...   Learn More >
  • Moderated
    Moderation is the act of reviewing comments or forum posts to ensure they don’t breach rules set...   Learn More >
  • Moderator
    Someone who reads comments or posts on a website and decides whether or not that content is...   Learn More >
  • Modified Tweet
    A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • Monthly Active Users
    A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • MT
    A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • Multi-Touch Attribution
    Sometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • Native Advertising
    Native Ads are ads that are intended not to look like ads. For example, they could be an...   Learn More >
  • Nested Comments
    When a reply to a comment is slightly indented or hidden under the comment it is replying to (so...   Learn More >
  • Netiquette
    Etiquette on the internet.
  • NFT
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Niche
    A specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • Non-Exclusive YouTube Video
    A video where an influencer promotes a bunch of different brands at once. This type of...   Learn More >
  • Non-Fungible Token
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Organic Traffic
    Organic traffic means website traffic that is not paid for - ie users finding your site through...   Learn More >
  • Owned Media
    Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • Paid Social
    Traffic which comes to a website from advertising on social networks. This term usually only...   Learn More >
  • Phishing
    Phishing is a type of scam through digital communication in order to obtain personal information...   Learn More >
  • Pinterest
    Pinterest is a social network that focuses on collecting images and ideas for inspiration from...   Learn More >
  • Platform
    A platform is a generic term that means a computer/server which does something. An Ad Platform...   Learn More >
  • Post
    Post is a generic term for anything you put on social media or a blog. It can also be used as a...   Learn More >
  • Post-Moderation
    In this case, post means "after", so Post-Moderation means moderating comments after they have...   Learn More >
  • PR
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Pre-Moderation
    When all comments or posts on a site are checked by moderators when they are submitted, and only...   Learn More >
  • Pronouns
    Pronouns are the terms a person would like to be referred to by (eg he/him, she/her, they/them...   Learn More >
  • Public Relations
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • QT
    A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • Quora
    Founded in 2009, Quora is a social network based around knowledge. Users of the site may post...   Learn More >
  • Quote Tweet
    A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • Reach
    Reach is a metric (most commonly used in social media) referring to the number of users who saw...   Learn More >
  • Reddit
    Launched in 2005, Reddit is one of the top ten largest social networks in the world. Reddit is...   Learn More >
  • Reddit Talk
    Reddit's version of Clubhouse. A voice chat function that can be opened in a sub.
  • Redditor
    Someone who uses the website Reddit (as a registered user).
  • Reels Remix
    Instagram's version of TikTok Duets. You can record a reel that is a response to someone else's...   Learn More >
  • Regram
    Instagram's version of reposting or sharing.
  • Retweet
    RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • Revue
    Revue was launched in 2015 and bought by Twitter in 2021. It is essentially Twitter's version of...   Learn More >
  • RT
    RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • SaaS
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Sentiment
    A feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • Share
    Sharing is a term mostly used in social media that is a softer way to talk about posting...   Learn More >
  • Slack
    An instant messenger tool used by companies. Sometimes referred to as a Social Network.
  • SM
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • SMM
    Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • SMO
    Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • Snapchat
    The central concept is Snapchat is that messages shared are only temporary. All messages delete...   Learn More >
  • Snapchat Memories
    A place on Snapchat where users of the platform can save snaps for later. Memories are only...   Learn More >
  • Social Listening
    The process of monitoring social channels for people talking about your brand or things related...   Learn More >
  • Social Media
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing
    Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media Optimisation
    Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • Social Media Scheduler
    What is a Social Media Scheduler? A Social Media Scheduler is a tool used to plan social...   Learn More >
  • Social Media Suspension
    When someone is banned from social media. Social media suspensions usually have a specific...   Learn More >
  • Social Proof
    A way of expressing that people like/agree with an action, often by using usage stats. For...   Learn More >
  • Software as a Service
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • SoLoMo
    Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • SP
    SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • Sponsored Post
    SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • Sprout Social
    A popular and powerful social media management tool that allows users to manage their social...   Learn More >
  • Statusbrew
    Statusbrew is a social media scheduling tool. We highly recommend it - read more about why here >   Learn More >
  • Steemit
    A blockchain based social network that pays users for their content using the STEEM cryptocurrency.
  • Subscriber
    This is the name for a person or group of people who have voluntarily decided to become notified...   Learn More >
  • Subtweet
    A tweet that refers to someone without mentioning them directly (often as a way to mock...   Learn More >
  • Super Follow
    A service from Twitter where people can Super Follow an account. Super Following an account...   Learn More >
  • SWOT
    An acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >
  • Telegram
    A secure messaging app that lets you set messages to delete themselves (like Snapchat)....   Learn More >
  • Third-Party Cookies
    Cookies that are dropped onto a person's computer when visiting a website that are not from the...   Learn More >
  • Thumbnail
    A small picture (often auto-generated from a larger version of the picture) that goes alongside...   Learn More >
  • TikTok
    A high concept social network, where users can post 15 seconds videos with a song or audio clip...   Learn More >
  • TikTok Resumes
    A way to apply for jobs through TikTok using a short video CV.
  • Timeline
    A timeline in social media refers to a type of feed where all posts are listed in reverse...   Learn More >
  • Tip Jar
    A way to pay content creators. This functionality is implemented in different ways on different...   Learn More >
  • ToFu
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Top of Funnel
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Tracking Links
    A hyperlink that is designed to be easily trackable, often by adding UTM parameters, or else by...   Learn More >
  • Traffic
    Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • Trigger Warning
    A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • TripAdvisor
    An online travel company that features user-generated content (which is why it is sometimes...   Learn More >
  • Tumblr
    Tumblr is a multimedia social network owned by Automattic (who bought it from Verizon). Founded...   Learn More >
  • TW
    A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • Tweet
    A tweet is a post on Twitter. They are limited to 140 characters, with the intention being that...   Learn More >
  • TweetDeck
    A social media scheduling tool.
  • Twitch
    A streaming social network type service, where users film themselves playing video games and...   Learn More >
  • Twitter
    What is Twitter? Twitter is a social media platform that is based around conversation topics...   Learn More >
  • Twitter Blue
    A subscription version of Twitter which has extra features such as an Undo button.
  • Twitter Engagement Rate
    Twitter Engagement Rate is the number of times a tweet was loaded into someone's feed, divided...   Learn More >
  • Twitter Fleets
    Launched in late 2020 but turned off in August 2021, Fleets were Twitter's version of the...   Learn More >
  • Twitter Media Studio
    Twitter's built-in social media management platform.
  • Twitter Spaces
    Twitter Spaces is a live audio space that users can launch to talk to other people. It was...   Learn More >
  • UGC
    UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • Uniform Resource Locator
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • Unique Selling Point
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • Unmoderated
    Moderation is the act of reviewing comments or forum posts to ensure they don't breach rules set...   Learn More >
  • Unsubscribe
    When someone unsubscribes from something, it means they have decided they no longer want to...   Learn More >
  • Unsubscribe Rate
    In email marketing, the unsubscribe rate means the percentage of your users who are choosing to...   Learn More >
  • URL
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • User Generated Content
    UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • USP
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • Verified Badge
    A verified badge is a way that Twitter identifies accounts as being owned by who says owns...   Learn More >
  • Viral
    A piece of content that is shared a lot by individuals (without payment) in a short period of...   Learn More >
  • Viral Marketing
    Viral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • Vlog
    A video blog.
  • Vlogger
    A video blogger.
  • WeChat
    A Chinese social media platform, that includes a payment platform. It is so popular than many...   Learn More >
  • WhatsApp
    A secure instant messenger owned by Facebook. Groups can be made within WhatsApp to communicate...   Learn More >
  • Yammer
    Microsoft's answer to Twitter & Slack. Generally used internally on companies intranet for staff...   Learn More >
  • YouTube
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YouTuber
    A user of the website YouTube as a creator - by uploading/managing videos, creating videos, or...   Learn More >
  • YT
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >