Social Media Marketing

Social Media Marketing (or SMM) means using social networks as a marketing tool. Most people who use social networks follow some companies for one reason or another, and it has become completely normal to do so.

At this point, every company or website should have a social media presence. It’s a great way to build a loyal customer base, and communicate with them directly. It’s also useful for SEO, and inbound links.

With over half of the population of the internet (and growing) using Facebook, SMM is arguably one of the most important tools available to any small business or site.

There is also a paid version of Social Media Marketing (called Social Media Advertising or SMA), which we talk about elsewhere.

Note: This is just a top-level guide. If you have anything to add, please get in touch at




SMM Definition

Next: Top Tips For Social Media Marketing