Social Media Marketing

Social Media Marketing (or SMM) means using social networks as a marketing tool. Most people who use social networks follow some companies for one reason or another, and it has become completely normal to do so.

At this point, every company or website should have a social media presence. It’s a great way to build a loyal customer base, and communicate with them directly. It’s also useful for SEO, and inbound links.

With over half of the population of the internet (and growing) using Facebook, SMM is arguably one of the most important tools available to any small business or site.

There is also a paid version of Social Media Marketing (called Social Media Advertising or SMA), which we talk about elsewhere.

Note: This is just a top-level guide. If you have anything to add, please get in touch at justin@theonlineadvertisingguide.com

 

Index

Click on the links below to jump to the associated section

    1. Top Tips For Social Media Marketing
    2. Top Social Networks
      1. What is Instagram?
      2. What is Twitter?
      3. What is Quora?
    3. What You Should Post?
    4. Reposting
    5. When To Post (And How Often)
    6. How Do Social Media Algorithms Work?
    7. How To Tell If You’re Succeeding On Social Media
    8. Engagement Rate On Social Media
    9. What Are The Main Types Of Engagement?
    10. How To Get More Followers/Likes
    11. Follow Ratio
    12. The Latest Social Media Marketing Posts
    13. Social Media Marketing Glossary
    14. Social Media Calculators
    15. Paid Social CTR Benchmark
    16. Facebook Engagement Rate Benchmarks
    17. Engagement Rate Benchmarks

 

SMM Definition

Next: Top Tips For Social Media Marketing