SEO Glossary


Do you know the difference between On-Page and Off-Page SEO? What about White Hat and Black Hat? Find out by using the below feature to search through our SEO Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to SEO, acronyms of SEO terms, abbreviations of SEO terms, and synonyms of SEO terms!

If you’re looking for something specific, we recommend you use the search box.

 

Want to learn more about Search Engine Optimisation? Check out our SEO Guide!

 

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  • a

  • A2AAn acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
  • AI ContentContent that is generated by a machine 'reading' other content. While AI Content is...   Learn More >
  • Alt TagA bit of text that is attached to an image on a webpage appears when the image doesn't load....   Learn More >
  • AnalyticsThe measurable statistics of a website or an ad campaign (such as impressions). Typically...   Learn More >
  • Analytics PlatformA provider of website analytics such as Google Analytics.
  • Anchor TextAlso known as a Link Label. Anchor Text is the text which has a hyperlink attached to it. For...   Learn More >
  • Apple MapsThe mapping website from Apple. It can be found here. Businesses with physical locations can...   Learn More >
  • Apple Maps ConnectApple Maps Connect is how businesses with physical locations get their businesses on Apple...   Learn More >
  • Ask to AnswerAn acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
  • b

  • BacklinkA backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • BERTWhat Does BERT mean? BERT stands for Bidirectional Encoder Representations from...   Learn More >
  • BingA search engine made by Microsoft.
  • Bing MapsBing Maps is the mapping website from Bing (Bing is the search engine from Microsoft). You can...   Learn More >
  • Bing PlacesAdding a business to mapping services is a key part of local SEO. Bing Places is how businesses...   Learn More >
  • Black HatBlack Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • BreadcrumbsA hierarchical way of describing to a user where they are on the site (usually with hyperlinks)....   Learn More >
  • Broad Core UpdateA type of algorithm update from Google which works to improve search results based on...   Learn More >
  • c

  • Canonical LinkA Canonical Link is a link added to the metadata of the code of a page which indicates what the...   Learn More >
  • ClickWhat is a Click? When it comes to online advertising, a click refers to a user clicking on an...   Learn More >
  • Click-Through RateWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • CLSCumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • Core Web VitalsCore Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • CrawlingCrawling refers to the process where an automated program goes through a website and maps it out...   Learn More >
  • CTRWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • Cumulative Layout ShiftCumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • CWVCore Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • d

  • DOM Ready TimeThe amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • Duck Duck GoA search engine with a focus on privacy in that it doesn't personalise results, and doesn't...   Learn More >
  • e

  • E-A-TE-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is a concept that Google's...   Learn More >
  • eCommerceeCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • eCommerce ConversionAn online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion RateThe conversion rate of online sales (as opposed to other types of conversions).
  • f

  • FAQsFAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • FaviconThe icon that appears on a tab in a browser when visiting a website. Usually just the websites logo.
  • Featured SnippetsA small portion of a webpages text that Google displays at the top of search results in order to...   Learn More >
  • FIDFirst Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • Field DataField Data is data that is collected from real users rather than from a lab. Google is now using...   Learn More >
  • First Input DelayFirst Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • FreemiumA service that has a basic version that is free to use, but for which a premium version of the...   Learn More >
  • Frequently Asked QuestionsFAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • g

  • GAGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • GBPThe new name for Google My Business. Google Business Profile is a way of managing how your...   Learn More >
  • GlossaryA glossary is a list of definitions of words that appear in the attached text. They are useful...   Learn More >
  • GMBGoogle My Business is a business listing directory. Information such as opening times, location,...   Learn More >
  • GoogleGoogle is the largest and most popular search engine. They also have a wide range of...   Learn More >
  • Google AnalyticsGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Business ProfileThe new name for Google My Business. Google Business Profile is a way of managing how your...   Learn More >
  • Google DiscoverA feed on Google.com (on mobile) and the Google App which surfaces content based on your...   Learn More >
  • Google MapsGoogle Maps is an online mapping service owned by Google that includes the location of...   Learn More >
  • Google My BusinessGoogle My Business is a business listing directory. Information such as opening times, location,...   Learn More >
  • Google Search ConsoleThe new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Google TrendsGoogle Trends is a free tool from Google which lets people explore the relative popularity of...   Learn More >
  • GSCThe new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Guest PostA Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • h

  • HAROAn acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • Head KeywordKeywords that are one or two words long (usually less than 15 characters in total), which...   Learn More >
  • Help A Reporter OutAn acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • HreflangHreflang is a piece of code that you add to a webpage that tells search engines which language...   Learn More >
  • i

  • IEMade by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • ImpressionWhat does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • Inbound LinkAn inbound link is a link that leads to your webpage. In SEO it is important to have lots of...   Learn More >
  • Inbound MarketingInbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Informational Search QueryA query on a search engine that is looking for specific information. Creating content for these...   Learn More >
  • InlineA way of including code (such as CSS) directly in the body of a program (or webpage). While this...   Learn More >
  • Internal LinkAn internal link simply means a link that goes from one page within a site to another page...   Learn More >
  • Internet ExplorerMade by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • k

  • K-WeightIn Digital Marketing, K-Weight refers to the size of an ad or piece of content in kB...   Learn More >
  • KeywordA keyword means something that is entered into a search engine. They can be targeted by Paid...   Learn More >
  • Keyword StuffingKeyword Stuffing is the act of filling a page with keywords in an attempt to rank higher on...   Learn More >
  • Keyword TargetingKeyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • Keywords EverywhereA plugin for Google Chrome that provides keyword suggestions for free within search results. You...   Learn More >
  • Knowledge GraphA knowledge base that is used by Google to serve information directly into search results. These...   Learn More >
  • l

  • Lab DataWhen data is collected under lab conditions. For example, when testing page loading speed, Lab...   Learn More >
  • Landing PageThe page where a person enters a website (ie the page they "land on"). In online advertising,...   Learn More >
  • Largest Contentful PaintLargest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Last ClickSometimes referred to as Last Touch, this is the most common type of attribution for conversions...   Learn More >
  • LCPLargest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Lifetime ValueLTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • LinkA link is when clicking on something on one webpage leads to another webpage.
  • Link EquityAlso referred to as Link Juice, this is an informal measure of how much a link affects the...   Learn More >
  • Link ExchangeWhen two or more website put eachother links on their pages in order to artificially improve...   Learn More >
  • Link Spam UpdateAn algorithm update from Google in 2021 formalising the need to mark outbound links that are not...   Learn More >
  • Link VelocityThe rate at which a site gets new inbound links, usually measured as the number of linking...   Learn More >
  • Local CitationAny mention of a business address online. These are vital in local SEO.
  • Local PackAlso referred to as a Snack Pack. The section on a search engine results page related to a...   Learn More >
  • Local SEOThe process of making a webpage or website more visible on search engine results pages due to...   Learn More >
  • Long ClickA long click is when a user clicks on a site on a search engine, then doesn't make that search...   Learn More >
  • Long Tail KeywordMultiple word keywords which really define the company targeting it.  These keywords have low...   Learn More >
  • Long-TailThe Long Tail refers to the vast majority of websites that get comparatively little traffic, but...   Learn More >
  • Low Hanging FruitLow hanging fruit is an expression that means the easiest things to do. For example, the low...   Learn More >
  • LSI KeywordsPossibly the most controversial topic in SEO. LSI stands for Latent Semantic Intent keywords,and...   Learn More >
  • LTVLTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • m

  • MarkupA way of tagging a webpage (or elements of a webpage) to explain what they are. This is most...   Learn More >
  • Meta DescriptionA Meta Description is a summary of a webpage that doesn't appear on the page. It is instead read...   Learn More >
  • Meta TagA tag that is used to define what something online is about. While there is still an HTML meta...   Learn More >
  • MetricsMetrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • MicrosoftA technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • MSA technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • Multi-Touch AttributionSometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • n

  • Navigational Search QueryA search aimed at finding a specific website or webpage. While these searches generate a lot of...   Learn More >
  • NicheA specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • No-FollowA type of link marked so that no link equity passes from the webpage the link is on to the...   Learn More >
  • o

  • Off-Page Ranking FactorAn SEO term for things that affect where web pages rank in search engines that are not on the...   Learn More >
  • On-Page Ranking FactorAn SEO term for things that affect where web pages rank in search engines that are on the...   Learn More >
  • On-Page SEOOn-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • OptimisingWhat does optimising mean? Optimising means making changes to improve performance. It is a...   Learn More >
  • Organic SearchOrganic Search refers to non-paid-for traffic which comes to a website from a search engine.
  • Organic TrafficOrganic traffic means website traffic that is not paid for - ie users finding your site through...   Learn More >
  • OutreachThe process of getting in touch with other websites or businesses. Seemingly simple, due to the...   Learn More >
  • p

  • PAAA Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • Page Experience UpdateThe Page Experience Update was a Google algorithm update for search that rolled out in Summer...   Learn More >
  • Page SpeedPage Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • PageRankThe name of the algorithm Google uses to count links to a webpage, and judge how important those...   Learn More >
  • People Also AskA Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • PRPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Press ReleaseA statement sent out to the press explaining some new development. Usually used in order to...   Learn More >
  • Public RelationsPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • q

  • QRGA guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • Quality RatersPeople hired by Google to rate the quality of search results. The purpose of this to check if...   Learn More >
  • Quality Raters GuideThe Quality Raters Guide is a document that provides guidelines for human evaluators who are...   Learn More >
  • Quality Raters GuidelinesA guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • QueryA query is any request for information. For example, a search in a search engine is a query, as...   Learn More >
  • QuoraFounded in 2009, Quora is a social network based around knowledge. Users of the site may post...   Learn More >
  • r

  • Rank BrainA machine learning algorithm used by Google to improve search results.
  • Referral TrafficReferral Traffic is traffic from a link on another website (not including search or social media...   Learn More >
  • s

  • SaaSA business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Screaming FrogAn excellently named SEO tool that scans websites for SEO related issues. It's the best.
  • SEASEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search EngineA search engine is a website that attempts to index all websites and then allows users to search...   Learn More >
  • Search Engine AdvertisingSEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine MarketingSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Search Engine Results PageSERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • Search QueryThe actual words used in a search engine by a user. Contrasts to keywords, which are groups of...   Learn More >
  • Search RankingSearch Ranking refers to how high up in search results a website appears for a certain term on...   Learn More >
  • SEMSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SERPSERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • SERPs DominationSERPs Domination is when a single website is returned for all the results on the first page for...   Learn More >
  • Site SpeedA general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • SitemapA sitemap is a list of all the web pages on a site, arranged in a useful manner.
  • Software as a ServiceA business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • SpiderA spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • SSL CertificateAn SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
  • Structured CitationA business listing on a directory. Important for SEO.
  • SubdomainA subdomain is part of a larger domain, usually separated by a dot and at the beginning of a...   Learn More >
  • t

  • Thin ContentContent on a website that has little to no value to a user. This is generally thought of as very...   Learn More >
  • Time to InteractiveA measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • Title TagThe title of webpage. This is what search engines typically use as the link to the page on their...   Learn More >
  • TLDTLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Top-Level DomainTLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Topic ClusterA group of related topics. A tactic in SEO is to find a target topic to create content about,and...   Learn More >
  • TrafficTraffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • TroubleshootingThe process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • TTIA measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • u

  • Uniform Resource LocatorThe web address of a website or webpage. For example, the address of this website is...   Learn More >
  • Unstructured CitationA mention of a website or business which doesn't provide useful details (such as the URL,...   Learn More >
  • URLThe web address of a website or webpage. For example, the address of this website is...   Learn More >
  • v

  • Voice SearchWhen a search is made vocally as opposed to through text. This can occur on either voice-only...   Learn More >
  • w

  • White HatIn online advertising, White Hat refers to practices which are above board or "good". For...   Learn More >
  • x

  • XML SitemapAn XML Sitemap is a file that lists all of a sites URLs so that Search Engines can properly...   Learn More >
  • y

  • Yahoo!One of the oldest search engines.
  • YMYLAn acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • YoastYoast is the most popular SEO plugin for WordPress.
  • YouTubeYouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YTYouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • z

  • Zero Click SearchesSearches on Google where the user does not leave properties owned by Google. For example, a...   Learn More >

 

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