SEO Glossary


Do you know the difference between On-Page and Off-Page SEO? What about White Hat and Black Hat? Find out by using the below feature to search through our SEO Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to SEO, acronyms of SEO terms, abbreviations of SEO terms, and synonyms of SEO terms!

If you’re looking for something specific, we recommend you use the search box.

 

Want to learn more about Search Engine Optimisation? Check out our SEO Guide!

 

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  • Alt Tag
    A bit of text that is attached to an image on a webpage appears when the image doesn't load....   Learn More >
  • Analytics
    The measurable statistics of a website or an ad campaign (such as impressions). Typically...   Learn More >
  • Analytics Platform
    A provider of website analytics such as Google Analytics.
  • Anchor Text
    Also known as a Link Label. Anchor Text is the text which has a hyperlink attached to it. For...   Learn More >
  • Apple Maps
    The mapping website from Apple. It can be found here. Businesses with physical locations can...   Learn More >
  • Apple Maps Connect
    Apple Maps Connect is how businesses with physical locations get their businesses on Apple...   Learn More >
  • Backlink
    A backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • BERT
    What Does BERT mean? BERT stands for Bidirectional Encoder Representations from...   Learn More >
  • Bing
    A search engine made by Microsoft.
  • Bing Maps
    Bing Maps is the mapping website from Bing (Bing is the search engine from Microsoft). You can...   Learn More >
  • Bing Places
    Adding a business to mapping services is a key part of local SEO. Bing Places is how businesses...   Learn More >
  • Black Hat
    Black Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • Breadcrumbs
    A hierarchical way of describing to a user where they are on the site (usually with hyperlinks)....   Learn More >
  • Broad Core Update
    A type of algorithm update from Google which works to improve search results based on...   Learn More >
  • Canonical Link
    A Canonical Link is a link added to the metadata of the code of a page which indicates what the...   Learn More >
  • Click
    What is a Click? When it comes to online advertising, a click refers to a user clicking on an...   Learn More >
  • Click-Through Rate
    What does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • CLS
    Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • Core Web Vitals
    Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • Crawling
    Crawling refers to the process where an automated program goes through a website and maps it out...   Learn More >
  • CTR
    What does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • Cumulative Layout Shift
    Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • CWV
    Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • DOM Ready Time
    The amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • Duck Duck Go
    A search engine with a focus on privacy in that it doesn't personalise results, and doesn't...   Learn More >
  • E-A-T
    E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is a concept that Google's...   Learn More >
  • eCommerce
    eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • eCommerce Conversion
    An online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion Rate
    The conversion rate of online sales (as opposed to other types of conversions).
  • FAQs
    FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • Favicon
    The icon that appears on a tab in a browser when visiting a website. Usually just the websites logo.
  • FID
    First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • Field Data
    Field Data is data that is collected from real users rather than from a lab. Google is now using...   Learn More >
  • First Input Delay
    First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • Freemium
    A service that has a basic version that is free to use, but for which a premium version of the...   Learn More >
  • Frequently Asked Questions
    FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • GA
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Glossary
    A glossary is a list of definitions of words that appear in the attached text. They are useful...   Learn More >
  • GMB
    Google My Business is a business listing directory. Information such as opening times, location,...   Learn More >
  • Google
    Google is the largest and most popular search engine. They also have a wide range of...   Learn More >
  • Google Analytics
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Maps
    Google Maps is an online mapping service owned by Google that includes the location of...   Learn More >
  • Google My Business
    Google My Business is a business listing directory. Information such as opening times, location,...   Learn More >
  • Google Search Console
    The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Google Trends
    Google Trends is a free tool from Google which lets people explore the relative popularity of...   Learn More >
  • GSC
    The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Guest Post
    A Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • HARO
    An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • Head Keyword
    Keywords that are one or two words long (usually less than 15 characters in total), which...   Learn More >
  • Help A Reporter Out
    An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • Hreflang
    Hreflang is a piece of code that you add to a webpage that tells search engines which language...   Learn More >
  • IE
    Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • Impression
    What does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • Inbound Link
    An inbound link is a link that leads to your webpage. In SEO it is important to have lots of...   Learn More >
  • Inbound Marketing
    Inbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Informational Search Query
    A query on a search engine that is looking for specific information. Creating content for these...   Learn More >
  • Inline
    A way of including code (such as CSS) directly in the body of a program (or webpage). While this...   Learn More >
  • Internal Link
    An internal link simply means a link that goes from one page within a site to another page...   Learn More >
  • Internet Explorer
    Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • K-Weight
    In Digital Marketing, K-Weight refers to the size of an ad or piece of content in kB...   Learn More >
  • Keyword
    A keyword means something that is entered into a search engine. They can be targeted by Paid...   Learn More >
  • Keyword Stuffing
    Keyword Stuffing is the act of filling a page with keywords in an attempt to rank higher on...   Learn More >
  • Keyword Targeting
    Keyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • Keywords Everywhere
    A plugin for Google Chrome that provides keyword suggestions for free within search results. You...   Learn More >
  • Knowledge Graph
    A knowledge base that is used by Google to serve information directly into search results. These...   Learn More >
  • Lab Data
    When data is collected under lab conditions. For example, when testing page loading speed, Lab...   Learn More >
  • Landing Page
    The page where a person enters a website (ie the page they "land on"). In online advertising,...   Learn More >
  • Largest Contentful Paint
    Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Last Click
    Sometimes referred to as Last Touch, this is the most common type of attribution for conversions...   Learn More >
  • LCP
    Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Lifetime Value
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • Link
    A link is when clicking on something on one webpage leads to another webpage.
  • Link Equity
    Also referred to as Link Juice, this is an informal measure of how much a link affects the...   Learn More >
  • Link Spam Update
    An algorithm update from Google in 2021 formalising the need to mark outbound links that are not...   Learn More >
  • Link Velocity
    The rate at which a site gets new inbound links, usually measured as the number of linking...   Learn More >
  • Local Citation
    Any mention of a business address online. These are vital in local SEO.
  • Local Pack
    Also referred to as a Snack Pack. The section on a search engine results page related to a...   Learn More >
  • Local SEO
    The process of making a webpage or website more visible on search engine results pages due to...   Learn More >
  • Long Click
    A long click is when a user clicks on a site on a search engine, then doesn't make that search...   Learn More >
  • Long Tail Keyword
    Multiple word keywords which really define the company targeting it.  These keywords have low...   Learn More >
  • Long-Tail
    The Long Tail refers to the vast majority of websites that get comparatively little traffic, but...   Learn More >
  • Low Hanging Fruit
    Low hanging fruit is an expression that means the easiest things to do. For example, the low...   Learn More >
  • LTV
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • Markup
    A way of tagging a webpage (or elements of a webpage) to explain what they are. This is most...   Learn More >
  • Meta Description
    A Meta Description is a summary of a webpage that doesn't appear on the page. It is instead read...   Learn More >
  • Meta Tag
    A tag that is used to define what something online is about. While there is still an HTML meta...   Learn More >
  • Metrics
    Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • Microsoft
    A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • MS
    A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • Multi-Touch Attribution
    Sometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • Navigational Search Query
    A search aimed at finding a specific website or webpage. While these searches generate a lot of...   Learn More >
  • Niche
    A specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • No-Follow
    A type of link marked so that no link equity passes from the webpage the link is on to the...   Learn More >
  • Off-Page Ranking Factor
    An SEO term for things that affect where web pages rank in search engines that are not on the...   Learn More >
  • On-Page Ranking Factor
    An SEO term for things that affect where web pages rank in search engines that are on the...   Learn More >
  • On-Page SEO
    On-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • Optimising
    What does optimising mean? Optimising means making changes to improve performance. It is a...   Learn More >
  • Organic Search
    Organic Search refers to non-paid-for traffic which comes to a website from a search engine.
  • Organic Traffic
    Organic traffic means website traffic that is not paid for - ie users finding your site through...   Learn More >
  • Outreach
    The process of getting in touch with other websites or businesses. Seemingly simple, due to the...   Learn More >
  • PAA
    A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • Page Experience Update
    The Page Experience Update was a Google algorithm update for search that rolled out in Summer...   Learn More >
  • Page Speed
    Page Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • PageRank
    The name of the algorithm Google uses to count links to a webpage, and judge how important those...   Learn More >
  • People Also Ask
    A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • PR
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Press Release
    A statement sent out to the press explaining some new development. Usually used in order to...   Learn More >
  • Public Relations
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • QRG
    A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • Quality Raters Guidelines
    A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • Query
    A query is any request for information. For example, a search in a search engine is a query, as...   Learn More >
  • Quora
    Founded in 2009, Quora is a social network based around knowledge. Users of the site may post...   Learn More >
  • Rank Brain
    A machine learning algorithm used by Google to improve search results.
  • Referral Traffic
    Referral Traffic is traffic from a link on another website (not including search or social media...   Learn More >
  • SaaS
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Screaming Frog
    An excellently named SEO tool that scans websites for SEO related issues. It's the best.
  • SEA
    SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine
    A search engine is a website that attempts to index all websites and then allows users to search...   Learn More >
  • Search Engine Advertising
    SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Marketing
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine Optimisation
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Search Engine Results Page
    SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • Search Query
    The actual words used in a search engine by a user. Contrasts to keywords, which are groups of...   Learn More >
  • Search Ranking
    Search Ranking refers to how high up in search results a website appears for a certain term on...   Learn More >
  • SEM
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SERP
    SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • SERPs Domination
    SERPs Domination is when a single website is returned for all the results on the first page for...   Learn More >
  • Site Speed
    A general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • Sitemap
    A sitemap is a list of all the web pages on a site, arranged in a useful manner.
  • Software as a Service
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Spider
    A spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • SSL Certificate
    An SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
  • Structured Citation
    A business listing on a directory. Important for SEO.
  • Subdomain
    A subdomain is part of a larger domain, usually separated by a dot and at the beginning of a...   Learn More >
  • Thin Content
    Content on a website that has little to no value to a user. This is generally thought of as very...   Learn More >
  • Time to Interactive (TTI)
    A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • Title Tag
    A title tag is a piece of HTML code that tells other programs what a webpage is called. The code...   Learn More >
  • TLD
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Top-Level Domain
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Traffic
    Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • Troubleshooting
    The process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • TTI
    A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • Uniform Resource Locator
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • Unstructured Citation
    A mention of a website or business which doesn't provide useful details (such as the URL,...   Learn More >
  • URL
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • Voice Search
    When a search is made vocally as opposed to through text. This can occur on either voice only...   Learn More >
  • White Hat
    In online advertising, White Hat refers to practices which are above board or "good". For...   Learn More >
  • XML Sitemap
    An XML Sitemap is a file that lists all of a sites URLs so that Search Engines can properly...   Learn More >
  • Yahoo!
    One of the oldest search engines.
  • YMYL
    An acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • Yoast
    Yoast is the most popular SEO plugin for WordPress.
  • YouTube
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YT
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • Zero Click Searches
    Searches on Google where the user does not leave properties owned by Google. For example, a...   Learn More >

 

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