SEO Tool Recommendations

If you’re looking for help with your SEO then look no further than this helpful list of SEO tool recommendations.

The below SEO tools are ones that I have found to be immensely helpful, whether I am working on The Online Advertising Guide or another site. I generally prefer free tools, but where I recommend paid tools you should know that I am fully convinced by them.

My main criteria for SEO tools is how much time they save me, how informative they are, and how effective they are at helping improve my rankings. It should go without saying, but being a time-saver also means being easy to use and understand. SEO can be opaque enough without tools adding in complexity. I also demand excellent data from any SEO tool I use (or else what’s the point)!

Neither of these compares to the most important factor though – do they actually help me to improve my pages’ rankings? If the answer is no, they don’t feature below (sorry).

SEO is a complicated and sprawling discipline. These tools will help you make sense of it. If you have any recommendations to add to this list, drop me a line at


SEO Tool Recommendations

[Disclosure: I have not been paid to recommend any of these products, I just like them]


SEO Tool Recommendations

Local SEO: Google Business Profile

Google Business Profile is a free business listings service which works directly with Google Maps, Google Search, and Google Ads. Google Business Profile creates profiles of businesses which it shares with Search and Maps, and by claiming your profile on Google Business Profile you are able to provide the public with useful information about your business.

Find out more about Google Business Profile >



Audit Tool: Screaming Frog

Screaming Frog comes in as the top tool in any SEO’s arsenal. This oddly named product can be used to scan your website and then hunt down every little SEO issue that your site has – including broken links, duplicate content, missing metadata, problems with canonicalisation, hreflang, and so much more.

Find out more about Screaming Frog >


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