If you’re looking for ad network recommendations then look no further than this helpful list we have tested for your convenience.
The below ad networks have all been tried and tested on The Online Advertising Guide itself. We can honestly say that each of these is great in its own way. As we continue to grow we will keep testing new Ad Networks but these are by far our favourites so far.
Our main criteria for ad networks are how easy they are to set up, and how much money they make you. When your site is small, ease of set-up (and management) is most important as you’re not going to make much money no matter who you go with. As your site gets bigger, revenue gets more and more important (unsurprisingly).
While the bottom line is important – always keep in mind that Page RPM is your best measure. This is because you can use it to compare your performance regardless of how many page views you receive. If you have any recommendations to add to this list, drop me a line at justin@theonlineadvertisingguide.com.
Disclosure: We have not been paid to recommend any of these products, although we do use affiliate links on this page and within *some* of these articles – because why wouldn’t we?
Everything in these Product Recommendations is our honest opinion, however, based on our testing and researching of these products & services.
1) For New Sites: AdSense
When a website is starting out (up to 25,000 monthly page views), the best way to monetise content is by using Google Adsense. It’s the default ad network for most of the internet for a reason – it is exceptionally low effort and pays reasonably well.
2) For Small Sites: Media.net
With fast ads, no data collected from your users, and incredibly simple reporting, Media.net is a great way for websites with over 25,000 monthly page views to monetise their pages.
3) For Mid-Size WordPress Sites: Monumetric
For WordPress sites, Monumetric is amazing at earning you a lot of money (they have great RPMs). I would recommend turning off their auto ads and placing their ads yourself, which can be a bit of pain – but they have great customer service that will help you with any and all your problems.
We Don’t Recommend:
Please note: Ad Networks are only as good as their staff, who change frequently. Just because we had a bad experience with them at one point it doesn’t mean they haven’t changed significantly since then, and are worth trying again
Ezoic – they put ads in crazy places on our site which caused a significant reduction in visitors. They seemed genuinely surprised by this, and it must have been a technical glitch – but it wasn’t fixed so I can’t recommend them.
GAM – had an incredibly complicated set-up process, and provided no help with it. I didn’t get past the setup process so I can’t speak to how good they are for monetisation.
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