Do you know the difference between DfP and RTB? What about an Ad Blocker and an Ad Platform? Find out by using the below feature to search through our Martech Glossary.
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Please note: The below contains terms related to martech, acronyms of martech terms, abbreviations of martech terms, and synonyms of martech terms!
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- 3rd Party CookieA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- 3rd-Party CookieA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- 3rd-Party CookieA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- 3rd-Party CookiesA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
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- Ad BlockerAn ad blocker is a piece of software that stops adverts from being shown on websites in a users... Learn More >
- Ad BlockingAd blocking is the process of blocking ads from appearing in a users browser, usually using an... Learn More >
- Ad CallWhat does Ad Call / Ad Request mean? An Ad Call or Ad Request is when one computer requests an... Learn More >
- Ad ExchangeAn Ad Exchange is a type of RTB platform in which websites can both put their ads in to... Learn More >
- Ad PlatformAn Ad Platform is a generic term meaning the product a company uses to serve advertising.... Learn More >
- Ad ServerThe server which ads get sent to sites from. These are used by Ad Networks as well as Ad... Learn More >
- Ad SpecsAd Specs are the requirements a website/network places on advertisers to allow their ad to run.... Learn More >
- Ad TagAn Ad Tag is the piece of code an advertiser gives to a website instead of the actual ads they... Learn More >
- AdSenseAdSense is an Ad Platform from Google. It is an easy way to place ads on your site and earn... Learn More >
- AdwareAdware is a type of software that delivers ads onto a computer regardless of an internet... Learn More >
- AdWordsAdWords is an Ad Platform from Google. It is a place where advertisers can run ad campaigns... Learn More >
- Age GateAn Age Gate is a page (sometimes within an advert) that stops a user from continuing until they... Learn More >
- AnalyticsThe measurable statistics of a website or an ad campaign (such as impressions). Typically... Learn More >
- Analytics PlatformA provider of website analytics such as Google Analytics.
- APIAn API is a way to connect two programs together. In digital marketing, APIs are often used to... Learn More >
- AppApp is an abbreviation of Application and is generally used to refer to applications on mobile... Learn More >
- ApplicationApp is an abbreviation of Application and is generally used to refer to applications on mobile... Learn More >
- Application for Programming InterfaceAn API is a way to connect two programs together. In digital marketing, APIs are often used to... Learn More >
- AuctionAn auction in digital marketing refers to the process of how an advertising platform decides... Learn More >
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- Backup AdA Backup Ad is an ad that serves when an Ad Tag fails to call the intended ad. These can be... Learn More >
- Backup GifA Backup Gif is the Gif version of an ad that is provided alongside a more complicated version... Learn More >
- Behavioural TargetingThis is a term used to describe targeting based on data that is gathered on a user. This can... Learn More >
- BotsA bot is a computer program that does something online, but which another computer will see as a... Learn More >
- Broken Ad CallA broken ad call is when an ad tag fails to retrieve an ad, and so nothing is shown on screen.
- BrowserA browser is a piece of software that allows users to view web pages (you are using one right... Learn More >
- BufferBuffer is a social media scheduling tool.
- ButtonButton historically referred to the ad sizes 120x60 or 125x125, however is usually used now to... Learn More >
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- Cache-BustingCache-busting in online advertising is the process of stopping an ad from being stored on a... Learn More >
- CaptchaA captcha is a way to distinguish human users from bots. As such a large part of internet use is... Learn More >
- Chat BotA chatbot is a program that talks to the public on a companies behalf. They can be used to... Learn More >
- Chat BotsA bot is a computer program that does something online, but which another computer will see as a... Learn More >
- CMSCMS stands for Content Management System. It refers to any program that is used to manage a... Learn More >
- Companion AdCompanion Ads are two or more ads that are delivered together. Due to the way these work,... Learn More >
- Completely Automated Public Turing test to tell Computers and Humans ApartA captcha is a way to distinguish human users from bots. As such a large part of internet use is... Learn More >
- Confirmation PageA confirmation page is the page a user sees after completing an action that confirms that action... Learn More >
- Content Management SystemCMS stands for Content Management System. It refers to any program that is used to manage a... Learn More >
- Conversion PixelA conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or... Learn More >
- CookieA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- Cookie PoliciesA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- Cookie PolicyA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- CrawlingCrawling refers to the process where an automated program goes through a website and maps it out... Learn More >
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- Daisy-ChainingDaisy-Chaining in online advertising is the process of passing ad calls from one Ad Network to... Learn More >
- Dark TrafficDark Traffic means traffic where the referrer is unknown. It includes links from secure sites... Learn More >
- Dart For PublishersDFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad... Learn More >
- DeduplicationDeduplication (or de-duping) results is an action that occurs to the reports for CPA campaigns... Learn More >
- Default AdA Default Ad is an ad that shows when no other ad is available from an ad server due to... Learn More >
- Demand Side PlatformA DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much... Learn More >
- Device TargetingDevice targeting is the process of making ads deliver on a specific type of computer - be it... Learn More >
- DFPDFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad... Learn More >
- DownweightDownweight is a term used when optimising ads. It means reducing the appearance of an ad on... Learn More >
- DSPA DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much... Learn More >
- Duck Duck GoA search engine with a focus on privacy in that it doesn't personalise results, and doesn't... Learn More >
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- Email Service ProviderIn marketing, an Email Service Provider (or ESP) is a company that offers email marketing... Learn More >
- End UserThe person who actually uses a website, product, or service. It is important to keep a focus on... Learn More >
- ESPIn marketing, an Email Service Provider (or ESP) is a company that offers email marketing... Learn More >
- Exclusion PixelAn Exclusion Pixel is a way of stopping ads from appearing in a certain place or to a certain... Learn More >
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- FFFirefox is made by Mozilla and is one of the most popular web browsers.
- FirefoxFirefox is made by Mozilla and is one of the most popular web browsers.
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- GAGoogle Analytics is one of the most commonly used providers of web statistics. It's free and... Learn More >
- Geo-TargetingIn Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular... Learn More >
- GoogleGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google Ad ManagerGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google AdsGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google AnalyticsGoogle Analytics is one of the most commonly used providers of web statistics. It's free and... Learn More >
- Google AnalyticsGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google ChromeGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google ChromeGoogle Chrome is a web browser made by Google. It is the most popular browser and comes bundled... Learn More >
- Google Data StudioGoogle Data Studio is a free WYSIWYG report builder that links with Google Analytics and other... Learn More >
- Google Data Studio. Google Maps. Google My BusinessGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google PlusGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google Search ConsoleGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google Tag ManagerGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
- Google TrendsGoogle is the largest and most popular search engine. They also have a wide range of... Learn More >
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- Hidden IframeA hidden iframe is an iframe that is made invisible to users by being made incredibly small or... Learn More >
- HitHit historically was used to mean "pageview", however, this is no longer correct. What 'hit'... Learn More >
- HootsuiteHootsuite is a (great!) social media scheduling tool.
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- IEMade by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been... Learn More >
- Iframeiframe is an abbreviation of inline frame and is an innovation by Internet Explorer to display... Learn More >
- Impression CapA time-based limit on the number of impressions that can be served, usually added to part of a... Learn More >
- Internet ExplorerMade by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been... Learn More >
- InterstitialInterstitial essentially means "between" and are the ads which appear before or between webpages... Learn More >
- Inventory ForecastingThe act of predicting how many ad impressions will be available in the future. Like all... Learn More >
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- jQueryjQuery is a JavaScript library that makes it much easier to use JavaScript in a variety of ways.
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- Keyword TargetingKeyword targeting is the process of targeting marketing activities at specific sets of useful... Learn More >
- Keywords EverywhereA plugin for Google Chrome that provides keyword suggestions for free within search results. You... Learn More >
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- MicrosoftA technology company founded by Bill Gates. Microsoft makes a wide variety of the software... Learn More >
- Microsoft EdgeMicrosoft Edge is a web browser made by Microsoft that replaced Internet Explorer.
- Microsoft EdgeA technology company founded by Bill Gates. Microsoft makes a wide variety of the software... Learn More >
- MSA technology company founded by Bill Gates. Microsoft makes a wide variety of the software... Learn More >
- Multi-Size Ad SlotAn ad slot that can load more than one size of advert within it.
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- Negative TargetingThe process of targeting an ad away from a user or piece of content. For example, an airline may... Learn More >
- Non-Session DataNon-Session Data is information that cannot be gleaned from a user by their usage of a site.... Learn More >
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- PixelA pixel is what makes up the images displayed on your computer. They are minute dots of colour,... Learn More >
- PlatformA platform is a generic term that means a computer/server which does something. An Ad Platform... Learn More >
- Pop-BlockerA pop-blocker is an add-on or plugin for a browser that prevents new windows from being opened... Learn More >
- PriorityPriority in online advertising is a setting in ad servers that is used to decide which ad gets... Learn More >
- Publisher Ad TagA publisher ad tag is a piece of code that publishers put directly on their site to call ad... Learn More >
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- QPSQueries Per Second (QPS) is the number of times a request is sent to a server per second. With... Learn More >
- QR CodeA QR code is a set of pixels that can be read by an app, usually used to direct users to a... Learn More >
- Queries Per SecondQueries Per Second (QPS) is the number of times a request is sent to a server per second. With... Learn More >
- QueryA query is any request for information. For example, a search in a search engine is a query, as... Learn More >
- Quick Response CodeA QR code is a set of pixels that can be read by an app, usually used to direct users to a... Learn More >
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- Real Time BiddingRTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they... Learn More >
- Real Time Bidding PlatformRTB Platform is short for Real-Time Bidding Platform and is a type of company that uses... Learn More >
- Rich MediaRich Media just means ads that are more than just simple images, or animated gifs. Occasionally... Learn More >
- RMRich Media just means ads that are more than just simple images, or animated gifs. Occasionally... Learn More >
- Roadblock AdThis is where all ads on a page are sold together to one advertiser. The ads must deliver... Learn More >
- RTBRTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they... Learn More >
- RTB PlatformRTB Platform is short for Real-Time Bidding Platform and is a type of company that uses... Learn More >
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- SafariSafari is a web browser made by Apple. It comes bundled with many Apple devices, however is not... Learn More >
- Sales Confirmation PageA confirmation page is the page a user sees after completing an action that confirms that action... Learn More >
- Search EngineA search engine is a website that attempts to index all websites and then allows users to search... Learn More >
- ServeServe in online advertising means delivering an ad (ie "there were 30 million ads served last... Learn More >
- ServerA server is a central computer that stores and delivers information to other computers.
- SitemapA sitemap is a list of all the web pages on a site, arranged in a useful manner.
- SkippableSkippable in online advertising refers to ads (usually video ads) that do not have to be watched... Learn More >
- Social Media Scheduler What is a Social Media Scheduler? A Social Media Scheduler is a tool used to plan social... Learn More >
- SpiderA spider is a type of bot deployed by search engines that crawls websites to index their... Learn More >
- Sprout SocialA popular and powerful social media management tool that allows users to manage their social... Learn More >
- SSL CertificateAn SSL Certificate is a digital key that creates a secure connection between a website and a... Learn More >
- SSPSSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place... Learn More >
- StatusbrewStatusbrew is a social media scheduling tool. We highly recommend it - read more about why here > Learn More >
- SubdomainA subdomain is part of a larger domain, usually separated by a dot and at the beginning of a... Learn More >
- Supply Side PlatformSSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place... Learn More >
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- third party cookieA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- third party cookiesA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- Third-Party Ad ServerA third-party ad server is a company that hosts ads on behalf of advertisers and manages the... Learn More >
- third-party cookieA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- third-party cookiesA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- TroubleshootingThe process of systematically testing for, finding and fixing problems (such as broken ads,... Learn More >
- TweetDeckA social media scheduling tool.
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- UIUI stands for User Interface and just means the webpage you can login to edit your settings for... Learn More >
- UnskippableUnskippable in online advertising refers to ads (usually video ads) that have to be watched by a... Learn More >
- Urchin Tracking ModuleUTM parameters are 5 tracking parameters you can add to the end of a URL which can be read by... Learn More >
- User InterfaceUI stands for User Interface and just means the webpage you can login to edit your settings for... Learn More >
- UTMUTM parameters are 5 tracking parameters you can add to the end of a URL which can be read by... Learn More >
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- WhitelistA Whitelist is a list of things that are not banned or blocked. For example Ad Blockers... Learn More >
- WordPressWordPress is one of the most popular content management systems for websites. It is reported to... Learn More >
- WPWordPress is one of the most popular content management systems for websites. It is reported to... Learn More >
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- XML SitemapAn XML Sitemap is a file that lists all of a sites URLs so that Search Engines can properly... Learn More >
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- YoastYoast is the most popular SEO plugin for WordPress.
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- Zombie CookieA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
- Zombie CookieA zombie cookie is a cookie which won't die. Most cookies are automatically deleted by browsers... Learn More >
- Zombie CookiesA cookie is usually a way for a webpage to store a small amount of information on your computer... Learn More >
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