Do you know the difference between B2B and B2C? What about Ad Ops and an Ad Buyer? Find out by using the below feature to search through our Marketing Jobs Glossary.
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Please note: The below contains terms related to marketing jobs, acronyms of marketing jobs terms, abbreviations of marketing jobs terms, and synonyms of marketing jobs terms!
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a
- Above The LineWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing... Learn More >
- Ad AgencyWhat is an Ad Agency? An Ad Agency is a company that handles other companies marketing work,... Learn More >
- Ad BuyerAd Buyer is a job in online advertising, which refers to someone who negotiates the price of... Learn More >
- Ad OperationsAd Operations is a job role devoted to some combination of uploading, troubleshooting, managing,... Learn More >
- Ad OpsAd Operations is a job role devoted to some combination of uploading, troubleshooting, managing,... Learn More >
- ATLWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing... Learn More >
b
- B2BB2B stands for Business to Business and refers to a business whose customers are other... Learn More >
- B2CB2C means Business to Consumer and refers to a business whose customers are the general public... Learn More >
- Below The LineBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could... Learn More >
- Black HatBlack Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is... Learn More >
- BloggerA person who writes a blog. Blogger is also the name of Google's blogging platform.
- BloggingThe process of writing a blog.
- Brand AdvertisingBrand Advertising is when advertisers pay to improve the value of their brand. This can be... Learn More >
- Brand NetworkA Brand Network is an advertising network which only deals with “premium” websites, and will... Learn More >
- BTLBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could... Learn More >
- Business to BusinessB2B stands for Business to Business and refers to a business whose customers are other... Learn More >
- Business to ConsumerB2C means Business to Consumer and refers to a business whose customers are the general public... Learn More >
c
- Creative AgencyA Creative Agency is a company that creates advertising on behalf of other companies. They... Learn More >
d
- Digital MarketerA person who undertakes marketing activities via the internet. This can include: Email... Learn More >
- Digital MarketingWhat is Digital Marketing? Digital Marketing simply means any type of marketing which is done... Learn More >
e
- External CommsExternal comms is a PR term used to describe communications such as press releases that are sent... Learn More >
f
- Fast Moving Consumer GoodsFMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big... Learn More >
- FMCGFMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big... Learn More >
i
- In-House MarketingIn-House Marketing is when a company has its own team of marketers on the payroll (as opposed to... Learn More >
- Internal CommsInternal Comms is a PR term that refers to information being communicated within a... Learn More >
- Inventory ManagementInventory Management is the process of making sure all ads booked are able to deliver, by moving... Learn More >
m
- MarketerA marketer is someone who tries to increase and improve awareness of a product or company.
- ModeratorSomeone who reads comments or posts on a website and decides whether or not that content is... Learn More >
o
- Outbound MarketingOutbound marketing means marketing activities where you go out and try and find customers. For... Learn More >
p
- PodcasterSomeone who makes podcasts.
- Project ManagerA Project Manager (or PM) makes sure that a project is planned properly and follows that plan... Learn More >
- PublisherA publisher of a website is the person or company responsible for the content on a website. This... Learn More >
r
- Remnant NetworkA type of Ad Network which is used to monetize inventory that remains unsold. These types of... Learn More >
- Rich Media VendorThe server from which the ad gets send to the ad server.
s
- SalespersonIn digital marketing, a salesperson is someone whose job is to sell advertising space or... Learn More >
- Search Engine MarketingSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the... Learn More >
- Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages... Learn More >
- SEMSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the... Learn More >
- SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages... Learn More >
- SMSocial Media refers to websites entirely made up of user-generated content, in which users can... Learn More >
- Social MediaSocial Media refers to websites entirely made up of user-generated content, in which users can... Learn More >
t
- TraffickingTrafficking in online advertising is the process of uploading, troubleshooting, managing,... Learn More >
- TroubleshootingThe process of systematically testing for, finding and fixing problems (such as broken ads,... Learn More >
v
- Video NetworkA Video Network is a platform which delivers Videos. This can also be applied to a platform... Learn More >
- VloggerA video blogger.
w
- Web DesignerA Web Designer is someone who designs websites (and anything that goes on the internet really).... Learn More >
y
- Yield ManagementYield management refers to attempting to improve the yield of something. It can be a full time... Learn More >
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