Marketing Jobs Glossary


Do you know the difference between B2B and B2C? What about Ad Ops and an Ad Buyer? Find out by using the below feature to search through our Marketing Jobs Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to marketing jobs, acronyms of marketing jobs terms, abbreviations of marketing jobs terms, and synonyms of marketing jobs terms!

If you’re looking for something specific, we recommend you use the search box.

 

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  • Above The Line
    What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Ad Agency
    What is an Ad Agency? An Ad Agency is a company that handles other companies marketing work,...   Learn More >
  • Ad Buyer
    Ad Buyer is a job in online advertising, which refers to someone who negotiates the price of...   Learn More >
  • Ad Operations
    Ad Operations is a job role devoted to some combination of uploading, troubleshooting, managing,...   Learn More >
  • Ad Ops
    Ad Operations is a job role devoted to some combination of uploading, troubleshooting, managing,...   Learn More >
  • ATL
    What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • B2B
    B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C
    B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • Below The Line
    Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Black Hat
    Black Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • Blogger
    A person who writes a blog. Blogger is also the name of Google's blogging platform.
  • Blogging
    The process of writing a blog.
  • Brand Advertising
    Brand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand Network
    A Brand Network is an advertising network which only deals with “premium” websites, and will...   Learn More >
  • BTL
    Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Business to Business
    B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • Business to Consumer
    B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • Creative Agency
    A Creative Agency is a company that creates advertising on behalf of other companies. They...   Learn More >
  • Digital Marketer
    A person who undertakes marketing activities via the internet. This can include: Email...   Learn More >
  • Digital Marketing
    What is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >
  • External Comms
    External comms is a PR term used to describe communications such as press releases that are sent...   Learn More >
  • Fast Moving Consumer Goods
    FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • FMCG
    FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • In-House Marketing
    In-House Marketing is when a company has its own team of marketers on the payroll (as opposed to...   Learn More >
  • Internal Comms
    Internal Comms is a PR term that refers to information being communicated within a...   Learn More >
  • Inventory Management
    Inventory Management is the process of making sure all ads booked are able to deliver, by moving...   Learn More >
  • Marketer
    A marketer is someone who tries to increase and improve awareness of a product or company.
  • Moderator
    Someone who reads comments or posts on a website and decides whether or not that content is...   Learn More >
  • Outbound Marketing
    Outbound marketing means marketing activities where you go out and try and find customers. For...   Learn More >
  • Podcaster
    Someone who makes podcasts.
  • Project Manager
    A Project Manager (or PM) makes sure that a project is planned properly and follows that plan...   Learn More >
  • Publisher
    A publisher of a website is the person or company responsible for the content on a website. This...   Learn More >
  • Remnant Network
    A type of Ad Network which is used to monetize inventory that remains unsold. These types of...   Learn More >
  • Rich Media Vendor
    The server from which the ad gets send to the ad server.
  • Salesperson
    In digital marketing, a salesperson is someone whose job is to sell advertising space or...   Learn More >
  • Search Engine Marketing
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine Optimisation
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SEM
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SM
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Trafficking
    Trafficking in online advertising is the process of uploading, troubleshooting, managing,...   Learn More >
  • Troubleshooting
    The process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • Video Network
    A Video Network is a platform which delivers Videos. This can also be applied to a platform...   Learn More >
  • Vlogger
    A video blogger.
  • Web Designer
    A Web Designer is someone who designs websites (and anything that goes on the internet really)....   Learn More >
  • Yield Management
    Yield management refers to attempting to improve the yield of something. It can be a full time...   Learn More >

 

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