Marketing Jobs Glossary


Do you know the difference between B2B and B2C? What about Ad Ops and an Ad Buyer? Find out by using the below feature to search through our Marketing Jobs Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to marketing jobs, acronyms of marketing jobs terms, abbreviations of marketing jobs terms, and synonyms of marketing jobs terms!

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • Above The LineWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Ad AgencyWhat is an Ad Agency? An Ad Agency is a company that handles other companies marketing work,...   Learn More >
  • Ad BuyerAd Buyer is a job in online advertising, which refers to someone who negotiates the price of...   Learn More >
  • Ad OperationsAd Operations is a job role devoted to some combination of uploading, troubleshooting, managing,...   Learn More >
  • Ad OpsAd Operations is a job role devoted to some combination of uploading, troubleshooting, managing,...   Learn More >
  • ATLWhat does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • b

  • B2BB2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2CB2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • Below The LineBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Black HatBlack Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • BloggerA person who writes a blog. Blogger is also the name of Google's blogging platform.
  • BloggingThe process of writing a blog.
  • Brand AdvertisingBrand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand NetworkA Brand Network is an advertising network which only deals with “premium” websites, and will...   Learn More >
  • BTLBelow The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Business to BusinessB2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • Business to ConsumerB2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • c

  • Creative AgencyA Creative Agency is a company that creates advertising on behalf of other companies. They...   Learn More >
  • d

  • Digital MarketerA person who undertakes marketing activities via the internet. This can include: Email...   Learn More >
  • Digital MarketingWhat is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >
  • e

  • External CommsExternal comms is a PR term used to describe communications such as press releases that are sent...   Learn More >
  • f

  • Fast Moving Consumer GoodsFMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • FMCGFMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • i

  • In-House MarketingIn-House Marketing is when a company has its own team of marketers on the payroll (as opposed to...   Learn More >
  • Internal CommsInternal Comms is a PR term that refers to information being communicated within a...   Learn More >
  • Inventory ManagementInventory Management is the process of making sure all ads booked are able to deliver, by moving...   Learn More >
  • m

  • MarketerA marketer is someone who tries to increase and improve awareness of a product or company.
  • ModeratorSomeone who reads comments or posts on a website and decides whether or not that content is...   Learn More >
  • o

  • Outbound MarketingOutbound marketing means marketing activities where you go out and try and find customers. For...   Learn More >
  • p

  • PodcasterSomeone who makes podcasts.
  • Project ManagerA Project Manager (or PM) makes sure that a project is planned properly and follows that plan...   Learn More >
  • PublisherA publisher of a website is the person or company responsible for the content on a website. This...   Learn More >
  • r

  • Remnant NetworkA type of Ad Network which is used to monetize inventory that remains unsold. These types of...   Learn More >
  • Rich Media VendorThe server from which the ad gets send to the ad server.
  • s

  • SalespersonIn digital marketing, a salesperson is someone whose job is to sell advertising space or...   Learn More >
  • Search Engine MarketingSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine OptimisationSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SEMSearch Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEOSEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SMSocial Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social MediaSocial Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • t

  • TraffickingTrafficking in online advertising is the process of uploading, troubleshooting, managing,...   Learn More >
  • TroubleshootingThe process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • v

  • Video NetworkA Video Network is a platform which delivers Videos. This can also be applied to a platform...   Learn More >
  • VloggerA video blogger.
  • w

  • Web DesignerA Web Designer is someone who designs websites (and anything that goes on the internet really)....   Learn More >
  • y

  • Yield ManagementYield management refers to attempting to improve the yield of something. It can be a full time...   Learn More >

 

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