Lead Generation Glossary


Do you know the difference between a double opt-in and an opt-out? What about a qualified lead and an unqualified lead? Find out by using the below feature to search through our Lead Generation Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to Lead Generation
  • acronyms of Lead Generation terms
  • abbreviations of Lead Generation terms
  • synonyms of Lead Generation terms

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  • A/B Testing
    A/B Testing (or split testing) is where you show two different variants of something (an ad or...   Learn More >
  • Abandoned Cart Email
    An Abandoned Cart Email is an email sent to people who started adding things to their shopping...   Learn More >
  • Attribution
    The process of relating sales or conversions to advertising activities – either post-click or...   Learn More >
  • BoFu
    In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Bottom of Funnel
    In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Close Rate
    Close Rate is the percentage of leads that turn into conversions. You calculate it simply by...   Learn More >
  • Conversion
    What is a Conversion? Conversion is the generic term used for an action or acquisition...   Learn More >
  • Cost Per Lead
    What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • CPL
    What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • Double Opt-in
    An Opt-In process where after a user has entered their details, they have to take a further...   Learn More >
  • Email List
    Often referred to as an Email Marketing List. A list of email addresses that a company gathers...   Learn More >
  • Email Marketing
    Email Marketing is the process of sending out emails en masse with a marketing message. It is...   Learn More >
  • Inactive Subscriber
    In email marketing, the term ‘Inactive Subscriber’ refers to someone who has chosen to continue...   Learn More >
  • Lead
    A potential customer, or a way to get in touch with a potential customer (eg email address,...   Learn More >
  • Lead Generation
    Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • Lead Magnet
    A lead magnet is an incentive offered to users, often in exchange for their data or their...   Learn More >
  • LI
    LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
  • Lifetime Value
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • LinkedIn
    LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
  • LTV
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • Metrics
    Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • Middle of Funnel
    In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • MoFu
    In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • Open Rate
    Open Rate is the percentage of people who were sent an email who opened it. It is one of the...   Learn More >
  • Opt-In
    ‘Opt-in’ or ‘Opting in’ means requiring a user to make an active, positive choice to increase...   Learn More >
  • Opt-Out
    In email marketing, an opt-out means unticking a pre-ticked box that says "I would like to...   Learn More >
  • Optimising
    What does optimising mean? Optimising means making changes to improve performance. It is a...   Learn More >
  • Overlay
    What is an Overlay (or Floater)? An Overlay (or Floater as they are known in the US) is an IAB...   Learn More >
  • Qualified Leads
    Qualified Leads are leads that are likely to become sales, as they have had some secondary test...   Learn More >
  • Qualify
    The process of seeing how 'good' a lead is. For example, someone may sign up for a test drive on...   Learn More >
  • Return On Investment
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • ROI
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • Sales Confirmation Page
    A sales confirmation page is a webpage that confirms a purchase has been made online. It appears...   Learn More >
  • Single Opt-in
    An Opt-In which only has one step. For example, entering an email address into a box and then...   Learn More >
  • Social Proof
    A way of expressing that people like/agree with an action, often by using usage stats. For...   Learn More >
  • Subscriber
    This is the name for a person or group of people who have voluntarily decided to become notified...   Learn More >
  • ToFu
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Top of Funnel
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Traffic
    Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • Troubleshooting
    The process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • Unqualified Lead
    An unqualified lead is one that has been gathered, but no further testing has been done to...   Learn More >
  • Unsubscribe
    When someone unsubscribes from something, it means they have decided they no longer want to...   Learn More >
  • Unsubscribe Link
    All email marketing is required to have a working Unsubscribe link contained within it. An...   Learn More >
  • Unsubscribe Rate
    In email marketing, the unsubscribe rate means the percentage of your users who are choosing to...   Learn More >
  • WOM
    Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • Word Of Mouth
    Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • Zapier
    A company with a set of tools which link different platforms to make them easier to use (for...   Learn More >

 

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