Influencer Marketing Glossary

Do you know the difference between a micro-influencer and a local influencer? What about a blogger rate and a vlogger? Find out by using the below feature to search through our Influencer Marketing Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to Influencer Marketing
  • acronyms of Influencer Marketing terms
  • abbreviations of Influencer Marketing terms
  • synonyms of Influencer Marketing terms

If you’re looking for something specific, we recommend you use the search box.

 

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  • a

  • What is an Ad Agency? An Ad Agency is a company that handles other companies marketing work,...   Learn More >
  • An Ad Campaign refers to a set ads which are designed to run together.
  • For websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >

  • b

  • B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • A backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • A benchmark is a statistical point of interest used for comparison. They are usually expressed...   Learn More >
  • A list of (usually permanently) banned people or things. For example, users who break rules...   Learn More >
  • A journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • A person who writes a blog. Blogger is also the name of Google's blogging platform.
  • Brand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand Awareness generally means how memorable a brand is under different conditions. It is...   Learn More >
  • B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >

  • c

  • Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Last updated May 2023 What does CTR mean? CTR stands for Click-Through Rate. It is the...   Learn More >
  • Content is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • What is a Conversion? Conversion is the generic term used for an action or acquisition...   Learn More >
  • Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • A way for two accounts on Twitter to tweet together (the Tweet will say it's from both of them)....   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Last updated May 2023 What does CTR mean? CTR stands for Click-Through Rate. It is the...   Learn More >

  • d

  • Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • The specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • What is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >

  • e

  • Also known as Free Media, Earned Media is advertising that was inspired rather than placed or...   Learn More >
  • eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • An online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • The conversion rate of online sales (as opposed to other types of conversions).
  • A standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • An Engagement is any sort of interaction with content. For example on a video it would...   Learn More >
  • Engagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • Engagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >

  • f

  • Broadcasting live onto Facebook, with a video appearing in your feed which is shown in real-time.
  • The act of choosing to add someone's updates to your social media feed (and becoming their...   Learn More >
  • A follower is a social media term that means someone who has chosen to see your updates on that...   Learn More >
  • What does Follow Ratio mean? Follow Ratio is the number of followers compared to the number of...   Learn More >

  • g

  • Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • In Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular...   Learn More >
  • Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • An influencer marketing strategy that use a large group of micro-influencers to try and...   Learn More >
  • A Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >

  • h

  • A hashtag is this symbol #. It is used on social media to categorize posts so that other users...   Learn More >

  • i

  • What does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • An Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Using influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • A marketing platform that helps brands with their influencer marketing. Often not much more than...   Learn More >
  • Broadcasting live onto Instagram, with your video appearing live in your feed.
  • A way that users can curate a group of their own Instagram posts. These stories are only...   Learn More >

  • j

  • When a piece of content belongs to multiple people/companies. This often happens for co-branded...   Learn More >

  • k

  • KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >

  • l

  • A potential customer, or a way to get in touch with a potential customer (eg email address,...   Learn More >
  • Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • A "Like" is a social media term, meaning when a user clicks a button to show they like or...   Learn More >
  • An influencer whose followers are concentrated in one geographic area.

  • m

  • A pack of materials about an organisation. This can either be a pack of prices and options for...   Learn More >
  • The amount of money spent directly on advertising. For example, a campaign's costs might include...   Learn More >
  • Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • An influential person on social media with less than 10,000 followers. Often thought to be more...   Learn More >
  • A blogger who talks about their experiences as a mother. Successful Mummy Bloggers will often be...   Learn More >
  • If something is monetized that means that it has been set up so that money is earned from it....   Learn More >

  • n

  • A common payment condition in online advertising, Net 60 means that you will only be paid 60...   Learn More >
  • A specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • A video where an influencer promotes a bunch of different brands at once. This type of...   Learn More >

  • o

  • What does optimising mean? Optimising means making changes to improve performance. It is a...   Learn More >
  • Organic traffic means website traffic that is not paid for - ie users finding your site through...   Learn More >
  • The process of getting in touch with other websites or businesses. Seemingly simple, due to the...   Learn More >
  • Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >

  • p

  • A page view is a metric for how many times a webpage is loaded.
  • Paid Media refers to any advertising you have to pay for. This includes PPC or Display Ads,...   Learn More >
  • A post on social media (or on a blog) that was motivated by money. This can mean allowing...   Learn More >
  • Traffic which comes to a website from advertising on social networks. This term usually only...   Learn More >
  • An audio show that is available for download or streaming.
  • Someone who makes podcasts.
  • Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • A statement sent out to the press explaining some new development. Usually used in order to...   Learn More >
  • Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >

  • r

  • Reach is a metric (most commonly used in social media) referring to the number of users who saw...   Learn More >
  • Reddit's version of Clubhouse. A voice chat function that can be opened in a sub.
  • Instagram's version of reposting or sharing.
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >

  • s

  • SERPs Domination is when a single website is returned for all the results on the first page for...   Learn More >
  • Sharing is a term mostly used in social media that is a softer way to talk about posting...   Learn More >
  • Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • A place on Snapchat where users of the platform can save snaps for later. Memories are only...   Learn More >
  • Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • A way of expressing that people like/agree with an action, often by using usage stats. For...   Learn More >
  • SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • A spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >

  • t

  • Influencers with over 100,000 followers can enrol in TikTok Pulse for an ad rev share of...   Learn More >
  • A hyperlink that is designed to be easily trackable, often by adding UTM parameters, or else by...   Learn More >
  • A streaming social network type service, where users film themselves playing video games and...   Learn More >
  • Twitter Spaces is a live audio space that users can launch to talk to other people. It was...   Learn More >

  • u

  • UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >

  • v

  • A piece of content that is shared a lot by individuals (without payment) in a short period of...   Learn More >
  • Viral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • A video blog.
  • A video blogger.

  • w

  • Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >

  • y

  • A user of the website YouTube as a creator - by uploading/managing videos, creating videos, or...   Learn More >

 

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