Influencer Marketing Glossary


Do you know the difference between a micro-influencer and a local influencer? What about a blogger rate and a vlogger? Find out by using the below feature to search through our Influencer Marketing Glossary.

The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains

  • terms related to Influencer Marketing
  • acronyms of Influencer Marketing terms
  • abbreviations of Influencer Marketing terms
  • synonyms of Influencer Marketing terms

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  • a

  • Ad AgencyWhat is an Ad Agency? An Ad Agency is a company that handles other companies marketing work,...   Learn More >
  • Ad CampaignAn Ad Campaign refers to a set ads which are designed to run together.
  • Affiliate MarketingFor websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • AMAAMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • Ask Me AnythingAMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • b

  • B2BB2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2CB2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • BacklinkA backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • BenchmarkA benchmark is a statistical point of interest used for comparison. They are usually expressed...   Learn More >
  • BlacklistA list of (usually permanently) banned people or things. For example, users who break rules...   Learn More >
  • BlogA journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • BloggerA person who writes a blog. Blogger is also the name of Google's blogging platform.
  • Brand AdvertisingBrand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand AwarenessBrand Awareness generally means how memorable a brand is under different conditions. It is...   Learn More >
  • Business to BusinessB2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • Business to ConsumerB2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • c

  • Call To ActionCall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Click-Through RateWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • ContentContent is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • ConversionWhat is a Conversion? Conversion is the generic term used for an action or acquisition...   Learn More >
  • Conversion Rate OptimisationConversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • Cost Per AcquisitionWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • Cost Per ClickWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per EngagementWhat does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • Cost Per LeadWhat does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • Cost Per ThousandWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • CoTweetsA way for two accounts on Twitter to tweet together (the Tweet will say it's from both of them)....   Learn More >
  • CPAWhat does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • CPCWhat does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • CPEWhat does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • CPLWhat does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • CPMWhat does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • CROConversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • CTACall To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • CTRWhat does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • d

  • DCNDigital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • DeliverablesThe specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • Digital Content NextDigital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Digital MarketingWhat is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >
  • e

  • Earned MediaAlso known as Free Media, Earned Media is advertising that was inspired rather than placed or...   Learn More >
  • eCommerceeCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • eCommerce ConversionAn online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion RateThe conversion rate of online sales (as opposed to other types of conversions).
  • EmojiA standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • EngagementAn Engagement is any sort of interaction with content. For example on a video it would...   Learn More >
  • Engagement RateEngagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • EREngagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • f

  • Facebook LiveBroadcasting live onto Facebook, with a video appearing in your feed which is shown in real-time.
  • FollowThe act of choosing to add someone's updates to your social media feed (and becoming their...   Learn More >
  • Follow RatioWhat does Follow Ratio mean? Follow Ratio is the number of followers compared to the number of...   Learn More >
  • FollowerA follower is a social media term that means someone who has chosen to see your updates on that...   Learn More >
  • g

  • GAGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Geo-TargetingIn Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular...   Learn More >
  • Google AnalyticsGoogle Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Ground-Swell ApproachAn influencer marketing strategy that use a large group of micro-influencers to try and...   Learn More >
  • Guest PostA Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • h

  • HashtagA hashtag is this symbol #. It is used on social media to categorize posts so that other users...   Learn More >
  • i

  • ImpressionWhat does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • InfluencerAn Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Influencer MarketingUsing influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • Influencer Marketing PlatformA marketing platform that helps brands with their influencer marketing. Often not much more than...   Learn More >
  • Instagram LiveBroadcasting live onto Instagram, with your video appearing live in your feed.
  • Instagram StoriesA way that users can curate a group of their own Instagram posts. These stories are only...   Learn More >
  • j

  • Joint CopyrightWhen a piece of content belongs to multiple people/companies. This often happens for co-branded...   Learn More >
  • k

  • Key Performance IndicatorKPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • KPIKPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • l

  • LeadA potential customer, or a way to get in touch with a potential customer (eg email address,...   Learn More >
  • Lead GenerationLead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • LikesA "Like" is a social media term, meaning when a user clicks a button to show they like or...   Learn More >
  • Local InfluencerAn influencer whose followers are concentrated in one geographic area.
  • m

  • Media KitA pack of materials about an organisation. This can either be a pack of prices and options for...   Learn More >
  • Media SpendThe amount of money spent directly on advertising. For example, a campaign's costs might include...   Learn More >
  • MetricsMetrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • Micro-InfluencerAn influential person on social media with less than 10,000 followers. Often thought to be more...   Learn More >
  • Mommy BloggerA blogger who talks about their experiences as a mother. Successful Mummy Bloggers will often be...   Learn More >
  • MonetizedIf something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • n

  • Net 60 TermsA common payment condition in online advertising, Net 60 means that you will only be paid 60...   Learn More >
  • NicheA specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • Non-Exclusive YouTube VideoA video where an influencer promotes a bunch of different brands at once. This type of...   Learn More >
  • o

  • OptimisingWhat does optimising mean? Optimising means making changes to improve performance. It is a...   Learn More >
  • Organic TrafficOrganic traffic means website traffic that is not paid for - ie users finding your site through...   Learn More >
  • OutreachThe process of getting in touch with other websites or businesses. Seemingly simple, due to the...   Learn More >
  • Owned MediaOwned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • p

  • Page ViewA page view is a metric for how many times a webpage is loaded.
  • Paid MediaPaid Media refers to any advertising you have to pay for. This includes PPC or Display Ads,...   Learn More >
  • Paid PostA post on social media (or on a blog) that was motivated by money. This can mean allowing...   Learn More >
  • Paid SocialTraffic which comes to a website from advertising on social networks. This term usually only...   Learn More >
  • PodcastAn audio show that is available for download or streaming.
  • PodcasterSomeone who makes podcasts.
  • PRPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Press ReleaseA statement sent out to the press explaining some new development. Usually used in order to...   Learn More >
  • Public RelationsPublic Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • r

  • ReachReach is a metric (most commonly used in social media) referring to the number of users who saw...   Learn More >
  • Reddit TalkReddit's version of Clubhouse. A voice chat function that can be opened in a sub.
  • RegramInstagram's version of reposting or sharing.
  • Return On InvestmentWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RetweetRT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • ROIWhat is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RTRT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • s

  • SERPs DominationSERPs Domination is when a single website is returned for all the results on the first page for...   Learn More >
  • ShareSharing is a term mostly used in social media that is a softer way to talk about posting...   Learn More >
  • SMSocial Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • SMMSocial Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Snapchat MemoriesA place on Snapchat where users of the platform can save snaps for later. Memories are only...   Learn More >
  • Social MediaSocial Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media MarketingSocial Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social ProofA way of expressing that people like/agree with an action, often by using usage stats. For...   Learn More >
  • SPSP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • SpiderA spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • Sponsored PostSP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • t

  • TikTok PulseInfluencers with over 100,000 followers can enrol in TikTok Pulse for an ad rev share of 50%....   Learn More >
  • Tracking LinksA hyperlink that is designed to be easily trackable, often by adding UTM parameters, or else by...   Learn More >
  • TwitchA streaming social network type service, where users film themselves playing video games and...   Learn More >
  • Twitter SpacesTwitter Spaces is a live audio space that users can launch to talk to other people. It was...   Learn More >
  • u

  • User ExperienceUX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • UXUX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • v

  • ViralA piece of content that is shared a lot by individuals (without payment) in a short period of...   Learn More >
  • Viral MarketingViral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • VlogA video blog.
  • VloggerA video blogger.
  • w

  • WOMWord Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • Word Of MouthWord Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • y

  • YouTuberA user of the website YouTube as a creator - by uploading/managing videos, creating videos, or...   Learn More >

 

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