Definition: Yield

Yield in online advertising is a generic metric term. It kind of means “the amount you got out of something”, so can be used like “this website had a yield of 20,000 ads” or to describe money “these ads yielded $2,000”. The ‘yield’ of ads can also be said be their eCPM “These ads yielded an eCPM of £4.50”.

Glossary Index