View-Through refers to seeing an ad all the way through. It originally only referred to video ads, but now display ads sometimes also have their View Through measured (as in the number of people who saw the whole of an animated ad).
Glossary Index
View-Through refers to seeing an ad all the way through. It originally only referred to video ads, but now display ads sometimes also have their View Through measured (as in the number of people who saw the whole of an animated ad).
Glossary Index