A VCG Auction is Meta Ad’s own type of ad auction. The winning advertiser pays the amount bid by the advertiser they beat to have their ad shown.
This encourages high bids (to win auctions) but saves advertisers money.
Glossary IndexA VCG Auction is Meta Ad’s own type of ad auction. The winning advertiser pays the amount bid by the advertiser they beat to have their ad shown.
This encourages high bids (to win auctions) but saves advertisers money.
Glossary Index