User Journey means the actions a user takes and the pages a user will pass through on a site before reaching their goal.
It can be used to evaluate a specific goal, ie “Let’s improve the user journey leading to the sales page”.
7 Things To Know About User Journeys
- You should make the experience of visiting your website as pleasant as possible (then people will come back).
- According to UX Mentor, there are 2 user journeys to consider:
1) How people *currently* use your site to get what they want
2) How people *could* use your site to get what they want
- You probably know *exactly* how your website works. Other people probably don’t. Analyse what they do in order to help them to use it better.
- Homepage ➡️ Fill in form ➡️ Confirmation Page
is (probably) a better User Journey than
Homepage ➡️ Membership ➡️ Join Now ➡️ Fill in form ➡️ Confirmation Page
Short is (often) sweet.
- Plan the ideal User Journey when you start a project with specific steps on how a user progresses to a goal. When the project is live test to see what they actually do & adjust accordingly.
- People will take many different routes to & through your website. Try to make them all good journeys to improve your conversion rate.
- The Behaviour Flow report in Google Analytics or HotJar are both excellent and simple tools to start analysing the User Journey through your site.