Definition: User Interaction

A user interaction is often what advertisers are interested in gaining from their adverts. What counts as an interaction can vary from advert to advert, but generally include things like clicking on an ad, pressing play/pause/mute/unmute/replay on video ads, or rolling over/clicking to expand on expanding ads.

User Interaction is basically the old name for engagements in digital marketing (although engagement is actually an older term).

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