Skip to content
Close
  • Home
  • Online Advertising Glossary
  • Ad Calculators
  • Digital Marketing Basics
  • Digital Marketing Guides
  • Product Recommendations
  • Early Train Blog
  • Subscribe to Our Digital Marketing Newsletter
  • Digital Marketing Quizzes & Exams
  • Gift Shop
  • About Us
Back homeBack home
Menu
Home » Online Advertising Glossary » Email Marketing » Unsubscribe Link

Get Our Free Monthly Digital Marketing Roundup Email

Each month receive 5 expert articles spanning Search, Social, Email, Display, Content, Analytics, Branding & everything digital marketing!

Get This Month's Reads straight to your inbox.

JOIN NOW

Definition: Unsubscribe Link

April 17, 2020  in Email Marketing / Lead Generation by Kathy Driskill (updated on October 1, 2021)

All email marketing is required to have a working Unsubscribe link contained within it. An unsubscribe link allows subscribers to change their minds and to stop receiving content they had previously agreed to.

Without this link, marketing emails may be breaching EU law and GDPR.

Glossary Index

Post navigation

  • ← Definition: Unsubscribe
  • Definition: Unsubscribe Rate →

  • About Us
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Advertising Policy
  • Our Newsletter

· © The Online Advertising Guide · All Rights Reserved ·

Back to top