Definition: Unqualified Lead

An unqualified lead is one that has been gathered, but no further testing has been done to ensure that it is viable for the purpose it was intended. For example leaving a sign-up sheet for “more information” on a site will gather unqualified leads, as although the sign-ups are interested, they may not actually be able to do whatever you are looking for (such as afford the car on sale).

Glossary Index