Definition: Underdelivery

 in Digital Marketing Analytics / Display Advertising / Paid Search / Social Media Advertising by (updated on )

When an ad campaign does not fulfil the specified amount of impressions/clicks/conversions etc.

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About Justin Driskill

Justin is the Editor of The Online Advertising Guide, an ex-Trustee of CharityComms and a digital analyst in the charity sector. He just wants online advertising to not ruin the internet. Follow Justin on LinkedIn.