Definition: Top of Funnel [ToFu]

In digital marketing, ToFu means “Top of Funnel” and refers to the first real contact someone makes with a website.

The funnel in question is the marketing funnel and is the journey people take from entering a website to undertaking an action (such as making a purchase).

ToFu, or Top of Funnel in this sense refers to things like a blog – anything that is interesting to a very broad group of people. The idea is to draw as many people as possible into being interested in your site.


Marketing Funnel Infographic

Marketing Funnel InfographicClick to enlarge

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