A way of expressing that people like/agree with an action, often by using usage stats. For example “Why not join our newsletter list. 5,624 people already have!”. Social Proof can be very effective at getting people to do something.
Glossary IndexDefinition: Social Proof
in Content Marketing / Conversion Rate Optimisation / Influencer Marketing / Lead Generation / Social Media / Social Media Advertising / Web Design by Justin Driskill (updated on )