Social Media Marketing (or SMM) is the blanket term for any type of marketing using social media. This includes:
- Organic Posting – people posting on their own profile or on their business
- Social Media Advertising (or SMA) – Paid adverts, or boosting posts
- Social Media Optimising (or SMO) – Similar to SEO, but for social media platforms. This involves optimising posts to increase reach, engagement, or other goals.