Definition: Social Media Marketing [SMM]

Social Media Marketing (or SMM) is the blanket term for any type of marketing using social media. This includes:

  • Organic Posting – people posting on their own profile or on their business
  • Social Media Advertising (or SMA) – Paid adverts, or boosting posts
  • Social Media Optimising (or SMO) – Similar to SEO, but for social media platforms. This involves optimising posts to increase reach, engagement, or other goals.

Influencer Marketing (working with people who have lots of followers to boost reach), and Content Marketing (using content to gain customers) are both related to SMM.

Find out more about Social Media Marketing here >



What is Social Media Marketing (SMM)?



SMM Definition

Glossary Index