Definition: Snapchat

The central concept is Snapchat is that messages shared are only temporary. All messages delete themselves after a set period (defined by the user who sends the message), or when all users leave a chat.

Users can also post onto their “Story” where “snaps” are kept for up to 24 hours. Users may save their own Snaps into the Memories section, but may not save other users Snaps.

Snapchat is also famous for its filters, which can be dynamically applied to videos making it seem like someone has the face of a dog, or a crown of flowers, or is vomiting rainbows (these filters change periodically). These filters are used for advertising purposes, with advertisers able to create filters (for a fee) that are only available in certain physical locations (like one of their stores).


7 Ways To Think About Snapchat

  1. It’s a place to share videos, pictures, & messages without worrying (too much) about them coming back to haunt you later. Although – if you think a post will come back to haunt you, you probably shouldn’t post it anywhere anyway.
  2. 95% per cent of Snapchatters say that using the app makes them feel happy. Compare that to how you feel on the social networks you use for a minute.
  3. At its best, Snapchat is a unique, interesting, and creative way to communicate like no other. At its worst… well you know.
  4. A Snapstreak is the number of days in a row that two users have shared at least one Snap each per day with each other. The current longest streak is 1,814 (about 5 years).
  5. Despite its fame, Snapchat is not one of the top ten largest social networks (it’s close though).
  6. According to Statista, in 2019 over half of all US internet users aged 15-25 were on Snapchat. It is still huge among young people.
  7. For social media marketers, only the best/richest should attempt Snapchat. Their advertising options are very expensive, and organic social is a very different beast to other platforms.



Snapchat Definition

Glossary Index