AKA SKAGs. An Ad Group on a paid search platform which only targets a single exact match keyword. The idea is that the keyword can be entirely focussed on in the ads and on the landing page,increasing the chance of success.
Glossary IndexAKA SKAGs. An Ad Group on a paid search platform which only targets a single exact match keyword. The idea is that the keyword can be entirely focussed on in the ads and on the landing page,increasing the chance of success.
Glossary Index