A session is from when a user logs on to a website to when they leave. It is a metric used by analytics platforms, and has different caveats depending on which one you use – often a period of inactivity will count as they end of a session, even if a user did not leave the site.

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

Back: Glossary Index