When the winner of an auction pays 1 penny more than second place. This ensures the lowest price for bidders (while encouraging high bids).
This is how bidding in online advertising *used to* work.
Glossary Index
When the winner of an auction pays 1 penny more than second place. This ensures the lowest price for bidders (while encouraging high bids).
This is how bidding in online advertising *used to* work.
Glossary Index