A sales confirmation page is a webpage that confirms a purchase has been made online. It appears after payment information has been entered and the transaction has been completed.
7 Things To Know About Sales Confirmation Pages
- Straight after someone buys from you, their trust levels towards you are likely at max. This makes it a great time to ask for something else (eg “Sign-up to receive updates” etc).
- Both Google & Facebook Analytics (and ads) let you set up goals/conversions by selecting a target URL. Sales Confirmation Page URLs are a vital part of analytics and targeting ads.
- You may think that the eCommerce module in Google Analytics makes setting up sales as Goals unnecessary. You’d be wrong! Goals can be cross-referenced with a lot more stuff.
- Adding an “Other people also bought” or a similar box to your sales confirmation page is a great way to target users at the point they are most interested in making a purchase.
- Nudge people to create an account with you *after* a purchase. This way you reward customers with a streamlined sign-up process, rather than annoy them with a long sales process.
- When running ads for sales, you should exclude recent visitors to your sales confirmation page so that you are not needlessly annoying your current customers (and wasting your ad spend).
- Equally as important as your sales confirmation page, is your sales confirmation email. Make customers feel valued & secure that they made the right choice in their purchase.