RTB [Real Time Bidding]

RTB stands for Real Time Bidding.

It’s a system where publishers set the minimum CPM they will accept for an impression, and then advertisers bid on each individual impression as it comes up, by setting their own criteria and budget with the RTB platform.

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

Back: Glossary Index