Definition: Role-Based Address

A role-based address is an email address that uses a job title rather than the name of an individual and can often refer to a shared inbox.

Many email addresses contain by default or necessity the name of the person it is being sent to. This is classified as personal information and therefore communications with these addresses by marketers need to be specifically consented to by the owner of the address.

Role-based addresses require less strict controls as they refer to a job title rather than a particular individual and don’t contain personal information.

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